Real Time Bidding Market (RTB) to Hit $42 Billion by 2018: 41% CAGR for 2014-2019

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Nov 16, 2014, 01:00 ET

DALLAS, November 16, 2014 /PRNewswire/ --

Global RTB Market 2015-2019 is a new real-time bidding industry research report added to ReportsnReports.com. The report profiles key players like Adap.tv Inc., AppNexus Inc., BrightRoll Inc., Facebook Inc., Google Inc., SpotXchange Inc., Tremor Video Inc. and TubeMogul Inc. Complete report is available at http://www.reportsnreports.com/reports/316414-global-rtb-market-2015-2019.html .

The Global Real-Time Bidding (RTB) market is forecast to grow at 41.18% CAGR during 2014-2019. According to the report, one of the major drivers of this market is the improvement in ROI, which encourages advertisers, advertising agencies, media buying agencies, and publishers to take an interest in RTB-based advertising. RTB-based display advertising aims to optimize marketing returns from online advertising. It allows brands to compete against each other and target a larger audience through the bidding process. An emerging trend in this market is the increasing demand for RTB-based direct ad sales. Factors such as publisher control of inventory and flexibility in pricing for advertisers are expected to help direct ad sales gain a larger share of the market during the forecast period of 2015-2019.

The Global RTB Market 2015-2019 report on real-time bidding recognizes the following companies as the key players in the Global RTB Market: Adap.tv Inc., AppNexus Inc., BrightRoll Inc., Facebook Inc., Google Inc., SpotXchange Inc., Tremor Video Inc. and TubeMogul Inc. Other Prominent Vendors in the market are: Accuen, Adconion Media Group, BrandScreen, Casale Media, Convertro, Criteo, Dárriens Media Exchange, DataXu, Exchangelab, Ignition One, Infectious Media, Kontera, LiveRail, Microsoft, OpenX Market, Platform One, Rocket Fuel, RTB.com, Rubicon Project, StickyADS.tv, StrikeAd and Yahoo Right Media Exchange. Order a copy of this report at (Prices start at US $2500 for a single user PDF) http://www.reportsnreports.com/purchase.aspx?name=316414 .

Further, the report states that privacy and security concerns regarding the data shared is one of the major challenges of this market. Publishers are concerned about their audience-related data being available to advertisers during the bidding process; the data could fall into the wrong hands and be used inappropriately.

Partial List of Exhibits provided in Global Real-Time Bidding Market 2015-2019 research report include:

Global RTB Market 2014-2019 (US$ billion)
Global RTB Market by Type 2014-2019 (US$ million)
Global RTB Market by Type 2014-2019
Global Indirect RTB Market 2014-2019 (US$ billion)
Global Direct RTB Market 2014-2019 (US$ billion)
Global RTB Market by Geographical Segmentation 2014-2019 (US$ million)
Global Programmatic Video Market by Geographical Segmentation 2013-2018
RTB Market in Americas 2014-2019 (US$ million)
RTB Market in EMEA Region 2014-2019 (US$ million)
RTB Market in APAC Region 2013-2018 (US$ million)
RTB Market in US 2014-2019 (US$ million)
Adap.tv: Product Segmentation 2013
Adap.tv: Key Locations
BrightRoll: Applications
BrightRoll: Key Locations

Another research titled Real-Time Bidding report focuses on further evolution in the automated display-advertising market. This report examines the market of RTB (real time bidding), the concept within advertising which is today showing the most growth; it provides increased ROI for both demand and supply, and has further potential as it spreads from current indirect sales to also direct sales. The global market sizing and forecasts, together with country breakdowns of the US, France, Germany, Italy, Spain, UK and Japan is provided, together with the main drivers and barriers for this market. The strategies of the Internet giants (GAFA), together with examples of specialised players (DSPs, SSPs and ad networks) are also looked into. Player strategies of the Internet 'four ': Facebook, Apple, Google as well as Amazon and advertising-specific players are discussed in this research.

According to this real-time bidding industry report, RTB is the fastest-growing segment of digital advertising. Companies reviewed in this research include Amazon, Apple, AppNexus, Criteo, Facebook, Google, Millennial Media, Rubicon Project, Turn, Twitter / MoPub and Xaxis (WPP). Order a copy of this report at http://www.reportsnreports.com/Purchase.aspx?name=297871 .

One more relevant report titled Global Real-time Bidding-based Ad Display Market 2012-2016 forecasts the global real-time bidding-based ad display market to grow at a CAGR of 43.8% over the period 2012-2016. One of the key factors contributing to this market growth is the need for improved return on investment. The Global Real-time Bidding-based Ad Display market has also been witnessing increasing demand for RTB-based direct display ad sales. However, data leakage issues could pose a challenge to the growth of this market.

The key vendors dominating this space are AppNexus Inc., Google Inc., PubMatic Inc., and Rubicon Project. The other vendors mentioned in the report are Yahoo Right Media Exchange, OpenX Market, and Index Platform by Casale Media.

Explore other newly published research reports on IT & Telecommunication market and related segments at http://www.reportsnreports.com/market-research/information-technology/ .

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