Ray-Ban Celebrates the Legendary Aviator with Live Performances from Top Rock Groups

LONDON, May 27 /PRNewswire/ -- Downloadable video, stills and press information available at: http://www.stellarhead.com/MNR/Ray-BanAviatorTheEssentials/. Ray-Ban celebrates the birth of the brand with the re-launch of their most iconic frames – the Ray-Ban Aviator – with a live event at London's Scala. The event focused on the influence that the iconoclastic sounds and style of the 1970s have had on some of today's most influential bands.

Unveiling six new styles of the Ray-Ban Aviator – Ray-Ban Aviator Craft, Aviator Road Spirit, Aviator Tech, Aviator Titanium, Aviator Metal Glide and the limited edition Ray-Ban Aviator Ultra Gold- the event featured live performances and collaborations by some of the most exciting rock groups around – past and present.

Headlined by the New York Dolls with support from London's own The Big Pink and French rock-pop group the Plastiscines, with a DJ set by Primal Scream front man Bobby Gillespie, the main feature of the evening was a live collaborative performance as the Plastiscines joined the New York Dolls on stage to perform one of the band's classic tracks.

The evening was the second of two events which started in NYC's Music Hall of Williamsburg on 12th May. The New York event was headlined by Iggy & The Stooges, with support from The Virgins and Free Energy and a DJ set by Roxy Cottontail.

Both events featured exclusive photographic exhibitions of specially commissioned photography by

renowned rock photographer, Kevin Cummins.  Alongside this, the events will feature displays of some of the most symbolic documentation of the Ray-Ban Aviator from the 1970s.

The Ray-Ban Aviator was originally designed for the U.S. military fighter pilots in 1937 to protect pilots from glare at high altitudes whilst maintaining a clear field of vision. Today the technology behind the new Aviators still reflects the importance of anti-glare and 100% UV protection with polarized lens technology, and can still be seen gracing the faces of today's rock bands.

Ray-Ban is a key house brand of the Luxottica Group, a leader in premium fashion, luxury and sports eyewear.

For more information contact:

Lance Enger/ Stellarhead/ 323-639-0067/ [email protected]

SOURCE Luxottica Group

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