Randstad US Wins 2015 ASA Staffing VOICE Award

Winning generational campaign dives into how to attract, engage and retain tomorrow's workforce

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Sep 17, 2015, 11:59 ET

ATLANTA, Sept. 17, 2015 /PRNewswire/ -- Randstad US announced today it received the 2015 ASA Staffing VOICE Award for its Managing Gen Y and Z in the Workplace campaign. The ASA Staffing VOICE Awards celebrate the best staffing industry marketing, advertising, multimedia and public relations campaigns of the year—based on vision, originality, innovation, communications and effectiveness (VOICE). The first worldwide study conducted to investigate workplace preferences of Gen Ys and Gen Zs, Randstad US' integrated campaign won in the "Media Relations" category.

The Randstad US Managing Gen Y and Z in the Workplace campaign was intended to equip employers with critical insight regarding the incoming workforce, allowing them to adjust talent strategies in order to prepare for a new generation of workers. It resulted in a wealth of media coverage that underscored the distinct generational differences and provided companies with valuable information to consider as they enhance and adjust talent strategies to better manage multiple generations sitting side-by-side to one another. Engaging video and other visual content was produced and featured on Randstad's thought leadership platform, Workforce360, and an infographic incorporating survey data was also featured on a billboard in Times Square.

"Receiving the 2015 ASA Staffing VOICE Award for our generational campaign confirms the true impact and reach of our research," said Lesly Cardec, senior director of content and marketing innovation at Randstad US. "Our study fielded results that allowed us to provide actionable insight of use and value to all companies despite size or industry, and we found ways to communicate the information creatively by producing assets that were both interesting and visually appealing to our target audience. We are extremely proud of this recognition, and we look forward to continuing to produce thought-provoking research that aids in our mission to help shape the world of work."

ASA Staffing VOICE Award honorees will be celebrated at Staffing World^®, the annual ASA convention and expo, Oct. 27-29 in Nashville, TN.

For more information about Randstad US, visit: www.randstadusa.com.

About Randstad US
Randstad US is a wholly owned subsidiary of Randstad Holding nv, a $22.9 billion global provider of HR services. As the third largest staffing organization in the United States, Randstad provides temporary, temporary-to-hire and permanent placement services each week to over 100,000 people through its network of more than 900 branches and client-dedicated locations. Employing over 5,300 recruiting experts, the company is a top provider of outsourcing, staffing, consulting and projects and workforce solutions within the areas of Engineering, Finance and Accounting, Healthcare, Human Resources, IT, Legal, Manufacturing & Logistics, Office & Administration, Pharma and Sales & Marketing.

Learn more at www.randstadusa.com and access Randstad's panoramic U.S. thought leadership knowledge center through its Workforce360 site that offers valuable insight into the latest economic indicators and HR trends shaping the world of work.

About the American Staffing Association
The American Staffing Association is the voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA and its affiliated chapters advance the interests of the industry across all sectors through advocacy, research, education, and the promotion of high standards of legal, ethical, and professional practices. For more information about ASA, visit americanstaffing.net.

SOURCE Randstad US