Ram Launches New 2018 Harvest Edition

Ram is celebrating its agricultural bonds with a new model designed specifically for America's farm families.

The Ram Harvest Edition is the industry's first agricultural market-specific truck and is visually distinguished by two new colors: Case IH Red and New Holland Blue.

"The Ram Harvest Edition marks the first time that Ram dealers will be able to stock trucks that exactly match the colors of two of the most popular lines of farm equipment in the nation," said Mike Manley, Head of Jeep & Ram Brands – FCA Global. "Farmers have been asking for these colors, and Ram is proud to be the first in the industry to be able to offer them. The Ram Harvest Edition truck will allow farm families to get their work done while proudly showing their agricultural brand loyalty."

Case IH and New Holland farm tractors and other agricultural equipment are manufactured by subsidiaries of CNH Industrial. CNH Industrial N.V. shares a common ancestry with Fiat Chrysler Automobiles N.V.  

The Harvest Edition will be available across the Ram 1500, 2500 and 3500 lineup, in all four-door Quad, Crew and Mega Cab configurations, all box lengths and all powertrains, including 5.7-liter HEMI® V-8, 6.4-liter HEMI V-8 and 6.7-liter Cummins Turbo Diesel.

Harvest Edition trucks are loaded with features that are designed to work. Among them, a ride-height increase of one inch and aggressive on/off-road tires on Ram 1500 Harvest Edition trucks are designed to help owners comfortably and confidently navigate rough farm roads and pastures.

Also included in the farm-life essentials are black tubular side steps, a durable spray-in bedliner, fold-out bumper step and mud flaps, rubber floor mats, skid plates and tow hooks (4x4) and heated seats. Ram Heavy Duty models also come with on/off-road tires and add a cargo-view camera.

Because Ram knows farmers are tech savvy, the Harvest Edition comes standard with an 8.4-inch Uconnect 4C touchscreen radio with navigation, 4G Wifi, Apple Car Play and Android Auto, which gives buyers seamless connectivity, fingertip access to smartphone map mirroring, and up-to-the minute weather maps and forecasts customizable to any location in the nation.

The Harvest Edition features a premium exterior appearance packed with bright highlights, including a chrome "Wave Mesh" luxury cross-hair grille, bright front and rear bumpers, 17-inch chrome wheels (1500 models, 18-inch polished aluminum on Heavy Duty models), chrome mirrors, chrome door handles and chrome-tipped dual exhausts (V-8 1500 models).

The Harvest package also includes body-color (or Bright Silver) wheel flares and upper facia (1500). In addition to Case Red and New Holland Blue, Harvest Edition Ram trucks are also available in Bright White and Brilliant Black. Monotone and two-tone with Bright Silver color schemes are available.

Ram 1500 Harvest Edition MSRP starts at $39,910, plus $1,395 destination charge. Ram Heavy Duty models start at $46,235.

Ram Harvest Edition trucks were unveiled today at the Farm Progress Show in Decatur, Illinois, and go on sale in the third quarter of 2017.

About Ram Truck and America's Farmers
Farming continues to be a part of the foundation on which Ram's success is built. Ram stands by its commitment to the farm community, supporting the future of farming and the development of the next generation of farmers and future leaders in agriculture.

From the entry-level Ram 1500 Tradesman work truck to the fully loaded Ram 3500 Laramie Longhorn Heavy Duty model, America's longest-lasting pickup truck offers a range of products that appeal to both ag business and farming families.

Ram also provides various affiliate reward programs supporting American agricultural customers including: Case IH and New Holland equipment purchasers, National FFA Organization members, Farmers in America farm owners and Dairy Farmers of America members.

About Ram Certified Agriculture Dealership Program
The Ram Certified Agriculture Dealership program equips dealers to properly address the needs of farmers and ranchers in their local communities.

Agriculture is meaningful to many truck customers and through the Ram Certified Agriculture Dealership program, Ram Truck aims to extend its commitment to the local agricultural community by equipping Ram Truck dealers to properly serve local farmers and ranchers.

RCAD is designed to educate dealership staff and requires that they complete a competency-based grassroots training curriculum which is dedicated to helping Ram truck dealers gain a greater awareness and address the needs of the farming and ranching communities.

Certified Agricultural Dealerships help farmers and ranchers get the right Ram light-duty, heavy-duty and commercial trucks for their needs and help them take advantage of incentives and bonus offers. 

With the purchase of every new Ram truck Certified Ag Dealers offer a farm-specific package worth more than $5,300 that includes a discount on Crop Copter Ag Drone products, a voucher toward AgroLiquid Crop Nutrition and a subscription to Agrible's Grower Bundle. 

A first-of-its-kind in the industry, this certification lets farm and ranch families know staff at these dealerships have a far deeper understanding of agriculture business and its unique vehicle requirements. It also signals the dealership's commitment to activities like the timing of the cherry harvest, milking schedules and calving season by adjusting parts of its operations to accomodate the demands of every commodity and every season. 

To become a Ram Certified Agricultural Dealer, participating dealers are required to select at least three team members to successfully complete a lengthy agriculture literacy curriculum. The programs one each from the parts department, service department and sales so knowledge will be spread across the major segments of the business. 

The first Ram CAD dealers were certified in early 2016 and now number nearly 200. 

About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck brand has steadily emerged as an industry leader with America's longest-lasting line of pickups. 

Creating a distinct identity for Ram trucks has allowed the brand to concentrate on core customers and the features they find valuable. Whether focusing on a family that uses a Ram 1500 day-in and day-out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered. 

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities. 

Ram continues to beat the competition in the most sought-after titles:

• Longest-lasting line of pickups
• Highest owner loyalty of any half-ton pickup
• Highest torque ever – 930 lb.-ft. with Ram 3500  Cummins Turbo Diesel
• Highest 5th wheel towing capacity – 30,000 lbs. with Ram 3500 Cummins Turbo Diesel
• Best ride and handling with exclusive link coil rear and auto-level air suspensions
• Best-in-class fuel economy and longest range with exclusive EcoDiesel – 29 mpg and 754 miles with Ram 1500
• Best-in-class gas towing – 16,320 pounds with Ram 2500
• Highest snow plow rating – Ram 2500 and 3500
• Most luxurious trim available in pickups with Ram Tungsten Limited Edition
• Most interior space with Ram Mega Cab
• Most capable full-size off-road pickup – Ram Power Wagon

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

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SOURCE FCA US LLC

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