Ralcorp Holdings, Inc. Appoints Cereals Segment Executive and President of Post Foods, LLC

ST. LOUIS, July 28, 2010 /PRNewswire-FirstCall/ -- Ralcorp Holdings, Inc., (NYSE: RAH) ("Ralcorp") today announced the appointment of Ronald D. Wilkinson to the newly created position of President, Ralcorp Cereal Products, leading both the Branded Cereal Products and Other Cereal Products segments, which include Post Foods, LLC, Ralston Foods, and Bloomfield Bakers. Currently serving as President of Ralcorp's Ralston Foods division, Mr. Wilkinson will retain his status as a Corporate Vice President (CVP) of Ralcorp and will continue to report to David P. Skarie, Co-Chief Executive Officer and President, Ralcorp Holdings.

In a related appointment, Bart Adlam was promoted to President of Post Foods, LLC, from the position of Vice President of Marketing for Post Foods. Mr. Adlam will report to Mr. Wilkinson. These organizational changes become effective immediately.

In his new role, Mr. Wilkinson will focus on increasing operational efficiencies of Ralcorp's cereal businesses, achieving cost savings, overseeing the execution of brand building opportunities, improving product innovation, enhancing customer service delivery, and increasing and enhancing business growth initiatives.

Mr. Wilkinson is a senior consumer packaged goods executive with over 34 years in the industry and extensive experience in the cereal category. After 19 years with the Quaker Oats company, where he was Vice President, Supply Chain for their U.S. Breakfast Division, Mr. Wilkinson joined Ralcorp in 1995 as Executive Vice President of Manufacturing for Ralston Foods. In 1996, he assumed the position of CVP and Director of Product Supply at Ralston Foods; concurrently, he served as Director of Product Supply for The Carriage House Companies, from January 2003 to 2006. In 2006, Mr. Wilkinson assumed the position of CVP and President of Bremner Food Group, Inc. and Nutcracker Brands, Inc. until 2008. Following that, he became CVP and President of Ralston Foods and will continue in this position until a new leader is named for the division.

"Ron brings a wealth of experience in the food business, specifically, cereal category expertise to this position," said Mr. Skarie. "We want Ralcorp's cereal businesses to be better and more competitive in every way possible, and I know Ron will create the synergies and product improvements to help us achieve our goal."

In his new position, Mr. Adlam will be responsible for managing and growing the Post Foods division. His focus will include brand building, product innovation, and customer innovation. He will also focus on maximizing the impact and returns on Post's merchandising, advertising and promotional spending. Mr. Adlam will lead the organization by implementing the growth plan he has developed for 2011 and beyond, including the implementation of a robust innovation pipeline.

Mr. Adlam is an experienced marketing executive with over 15 years in consumer packaged goods. Before coming to Post, Mr. Adlam was Managing Director of Effective Brands where he was a global marketing consultant for companies such as Unilever, GSK and Novartis. Prior to this, Mr. Adlam developed and expanded markets in Asia as Vice President of Marketing in the region for Danone. In China, Mr. Adlam oversaw the successful launch of Activia, which was a significant innovation in that market. His other accomplishments include leading brand turnarounds of Dannon and Trident gum in the United States. Mr. Adlam holds an MBA from Queen's University in Canada, and a Bachelor of Commerce degree from the University of Toronto.

Mr. Skarie commented on the promotion of Mr. Adlam: "In addition to his experience in the food and consumer packaged goods industries, Bart has demonstrated exceptional talent and leadership since he came to Post last year. I am confident that his expertise will be a major contribution to the future growth of our business, and we look forward to pursuing new and exciting initiatives at Post Foods."

About Ralcorp Holdings

Ralcorp produces Post-branded cereals, a variety of value brand and store brand foods sold under the individual labels of various grocery, mass merchandise and drugstore retailers, and frozen bakery products sold to in-store bakeries, restaurants and other foodservice customers. Ralcorp's diversified product mix includes: ready-to-eat and hot cereals; nutritional and cereal bars; snack mixes, corn-based chips and extruded corn snack products; crackers and cookies; snack nuts; chocolate candy; salad dressings; mayonnaise; peanut butter; jams and jellies; syrups; sauces; frozen griddle products including pancakes, waffles, French toast; frozen biscuits and other frozen pre-baked products such as breads and muffins; frozen dough for cookies, Danishes, bagels and doughnuts; and dry pasta. For more information about Ralcorp, visit the company's website at www.Ralcorp.com.

Forward Looking Statements

This document contains forward-looking statements which are within the safe harbor provisions for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are sometimes identified by their use of terms and phrases such as "will," "believes," "intends," "anticipates," "plans," "expects," or similar expressions. All forward-looking statements are subject to a number of important factors, risks, uncertainties and assumptions that could cause actual results to differ materially from those described in any forward-looking statements. These factors and risks include, but are not limited to (1) the ability to effectively manage growth from acquisitions; (2) increases in the costs of packaging materials, ingredients, or raw materials; (3) the ability to successfully implement strategies to reduce costs; (4) competitive pressures among branded and private label manufacturers increasing significantly; (5) general economic and business conditions that adversely affect the company or its suppliers, distributors or customers; (6) the ability to retain customers and critical employees; (7) unanticipated changes in laws, regulations, or other industry standards affecting the company; and (8) those referenced in Item 1A of Ralcorp's Annual Report on Form 10-K for the year ended September 30, 2009, under the heading "Risk Factors."

SOURCE Ralcorp Holdings, Inc.

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