Rakuten Marketing Drives the Omni Experience

NEW YORK, Sept. 23, 2014 /PRNewswire/ -- Rakuten Marketing, the global leader in omni channel marketing and a division of Rakuten, Inc., today introduced its vision for the future of digital marketing – the omni experience. Omni experience goes beyond the operational view of omni-channel marketing by viewing the experience through the eyes of the consumer, and orchestrating the customer experience across all channels so that it is seamless, integrated, consistent, and can be easily tracked. Cornerstone to the Rakuten Marketing omni experience are the cross-channel insights gathered through the combination of Cadence, the cross-channel reporting platform launched in January, and attribution provided by the company's recent acquisition of DC Storm. The newly unified and restructured line of business and branded website maintains Rakuten Marketing's core services – Rakuten Affiliate Network (formerly LinkShare), Rakuten Attribution (formerly DC Storm), Rakuten Display (formerly MediaForge), and Rakuten Search – which independently deliver best-in-class advertising solutions, and together transcend marketing borders that drive the omni experience.  

"The consumer experience has been largely overlooked. Consumers don't perceive your brand in channels; they perceive the overall experience with your brand. Advertisers need to market to consumers during each phase of their sales journey thinking about the best way to influence consumers at each touch point," said Tony Zito, President, Rakuten Marketing. "This requires streamlined insights across channels, devices, social networks, and offline performance that enable marketers to make better decisions and drive better performance. Our mission is to inspire better marketing by empowering our clients with uncommon insights and a deeper understanding of the consumer path to purchase, so they can exceed their goals and provide a better consumer experience." 

Marketing today is complicated. Managing all consumer touch points requires working with multiple vendors, which makes efficiency and obtaining holistic insights challenging. Rakuten Marketing believes a better approach is required, one that consolidates all channel offerings into a single platform and dashboard for full transparency into the customer funnel. The omni-channel optimization technology platform, Cadence provides marketing professionals with a seamless, consistent view into real-time performance across all marketing communication channels. Rakuten Attribution goes even further, providing deeper attribution analytics into specific consumer behaviors and actionable data that drives better performance. This 360-degree, consolidated omni experience approach allows marketers to have more time to focus on actual marketing and building better, more effective campaigns.

Rakuten Marketing omni-channel services include:

• Rakuten Affiliate Network (formerly LinkShare), the number one ranked affiliate marketing service, creating profitable and innovative partnerships;
• Rakuten Display (formerly MediaForge), enables one-to-one marketing across devices through precise targeting, custom dynamic creative, and engagement measurement; 
• Rakuten Attribution (formerly DC Storm), measurement and attribution solutions that allow marketers to uncover the true performance of their campaigns with an unbiased, transparent view into each media channel; and
• Rakuten Search, a full service paid search agency that specializes in boosting sales and brand authority across devices.   

Megan O'Connor, VP Digital, e.l.f. said, "We sought a consolidated solution that could show the performance of our integrated marketing channels. After an extensive RFP process, e.l.f. chose Rakuten Marketing because they provide data-based insights with unbiased, strategic counsel on how to best optimize our marketing mix." 

Marrying consumer centric insights and e-commerce expertise, Rakuten Marketing's new streamlined omni experience strategy improves productivity and bridges the gap between processes and profitability for both advertisers and publishers. Rakuten Marketing omni channel clients include: Blindsaver, e.l.f., JanSport, Peter Thomas Roth Clinical Skin Care, Quiksilver, Spartan Race, and Wine.com, amongst others. Learn more about the omni experience at http://www.rakutenmarketing.com.

About Rakuten Marketing
Rakuten Marketing is the global leader in omni channel marketing and driving the omni experience. Offering an integrated strategy that combines consumer centric insights with e-commerce expertise, Rakuten Marketing aims to inspire better marketing. Rakuten Marketing's omni channel services include, Rakuten Affiliate Network (formerly Rakuten LinkShare), the number one ranked affiliate marketing service, creating profitable and innovative partnerships; Rakuten Display (formerly MediaForge), enables one-to-one marketing across devices through precise targeting, custom dynamic creative, and engagement measurement; Rakuten Attribution (formerly DC Storm), measurement and attribution solutions that allow marketers to uncover the true performance of their campaigns with an unbiased, transparent view into each media channel; and Rakuten Search, a full service paid search agency that specializes in boosting sales and brand authority across devices.

Operating as a division of Rakuten, Inc. (4755: TOKYO), one of the world's leading Internet service companies, Rakuten Marketing is headquartered in New York City, with additional offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States. Follow us on Twitter or learn more at http://www.rakutenmarketing.com.

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SOURCE Rakuten Marketing

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