Raise A Glass To The 2015 Class Of 'Busch Heroes': Campaign Honors Hard Workers Who Earn It On The Job And In The Community
Six New Men and Women Named as Next Class of 'Busch Heroes' to be Celebrated in National Campaign; Nominations Open for 2016 Class of Heroes on Busch.com
ST. LOUIS, Feb. 17, 2015 /PRNewswire/ -- Busch, the beer with a time-honored tradition of rewarding hard-working men and women who "earn it," announced today six new men and women as its new class of 2015 Busch Heroes.
First introduced in 2014, the Busch Heroes program was developed to recognize people who truly go above and beyond, not only in their day job, but also by making a difference in their community when the workday is complete. Each of the eight individuals recognized in the inaugural class of Busch Heroes had their unique stories vaulted to national prominence and were featured in Busch advertising nationwide throughout 2014, including digital mini-documentaries, print advertisements, billboards and more.
"We heard incredible accounts from last year's Busch Heroes about how their lives changed as a result of being recognized," said Edison Yu, Vice President, Value Brands & Premium Lights, Anheuser-Busch. "Over the past year, each member of the 2014 class has lived up to the moniker of Busch Hero and earned the right to be celebrated again in 2015 along with our six new honorees."
Identified and nominated by friends, families, neighbors and others who recognized their overall dedication to their job as well as to their passion for making a difference in their hometown, Busch is proud to present its 2015 class of Heroes:
- Andrew Dunavant: Arborist from Richmond, Va.
- Casey Culler: Arborist from Richmond, Va.
- Dallas Puskar: Special Education teacher and construction worker from Cleveland, Ohio
- Dewey Hemilright: Commercial fisherman from Wanchese, N.C.
- Mason Kern: Brick Mason and former Coast Guardsman from Miramar, Fla.
- Morgan Cook: Cattle farmer from Floral City, Fla.
Each member of the new class of Busch Heroes will appear on print advertisements, retail displays and region-specific billboards. Dallas Puskar, Dewey Hemilright, and Morgan Cook will have their inspirational stories visualized via mini-documentaries highlighting how they "earn it" every day. The videos can be viewed on the Busch Facebook page and YouTube channel.
The six new Heroes will be joined by all eight 2014 Busch Heroes and showcased in regional Busch advertising throughout 2015. The 2014 class of Heroes includes: Andy Freeman (Eagle Harbor, Wash.), Brandon Harris (Manvel, Texas), Damian Sharbowski (Troy, Mich.), Dennis Nelson (Maryville, Mo.), Eric Castaneda (Houston, Texas), Jacqueline Gabelein (Langley, Wash.), Justin Zoscsak (Manistee, Mich.) and Travis Caldwell (Council Bluffs, Iowa).
"The future is bright for the Busch Heroes program, and the Busch brand is proud to partner with these inspirational men and women," added Yu.
Busch is currently looking for the next class of men and women to be honored in the 2016 "Busch Heroes" campaign. Busch and Busch Light drinkers can nominate someone who they believe deserves to be recognized as a Busch Hero on the Busch website beginning February 17, 2015.
For more information, visit www.Busch.com or www.Facebook.com/Busch.
Anheuser-Busch
For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments and combined hold 47.2 percent share of the U.S. beer market. Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 14 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.5 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and four other Anheuser-Busch breweries. For more information, visit www.anheuser-busch.com.
For more information, please contact: |
|
Nick Kelly |
Nick Eickemeyer |
(314) 765-4580 |
(312) 396-4397 |
SOURCE Anheuser-Busch
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article