Rainbow Light Launches Circle of Care Program to Celebrate 30 Years of Leadership in Corporate Social Responsibility

ANAHEIM, Calif., March 6, 2014 /PRNewswire/ -- Rainbow Light Nutritional Systems, the number-one trusted natural vitamin brand, today announced its Circle of Care corporate social responsibility (CSR) program. This new program will formalize Rainbow Light's history of good corporate citizenship that began with the introduction of the first natural, food-based vitamins more than 30 years ago. The brand will celebrate the campaign with a Circle of Care kick-off party at the Natural Products Expo West (booth #1304), Friday, March 7 at 4:00 p.m., during which former Go-Go's band member, and Rainbow Light Game-Changer Kathy Valentine will perform.

The Circle of Care - Twenty Years of Providing Life-Saving Nutrients Around the World
As the founding supporter of Vitamin Angels, and in partnership with the World Health Organization, Rainbow Light has provided life-changing nutrients to women and children around the world for 20 years through their 10-to-1 donation program. For every 10 bottles of its market-leading prenatal line and Kid's One Multivitamins sold, the company extends its reach to one mom or child in need. Through the Circle of Care program, Rainbow Light will expand its donation program to include key promotional products and time periods throughout the year. This increase enables the company to provide more life-saving vital nutrients to the hundreds of thousands of women and children in need.

"Addressing malnutrition in mothers and children creates a ripple effect in the health and prosperity of families, communities and entire regions for generations to come," said Linda Kahler, president and CEO of Rainbow Light. "The Circle of Care program further upholds the belief that our customers have placed in us by making Rainbow Light the most trusted natural vitamin brand."

Vitamin Angels will celebrate its 20 year anniversary at Angel Stadium Thursday, March 6 where it will present Rainbow Light with the Founding Supporter Award.

25 Years of Environmental Stewardship
The Circle of Care program encompasses the company's environmental stewardship, which has been core to Rainbow Light's brand ethos. The company commissioned the industry's first environmental impact study to establish best practices for reducing its packaging footprint almost 25 years ago. By repurposing existing plastic, Rainbow Light learned it could reduce carbon emissions seven-fold over other alternatives. The study ultimately led to the development of the company's trademark Eco-Guard™ bottles, which are made from 100-percent recycled and infinitely recyclable BPA-free plastic. With this technology, Rainbow Light now keeps nine million bottles from entering the waste stream every year. 

To learn more about Rainbow Light's Circle of Care aid partners and other CSR initiatives, visit www.rainbowlight.com/circleofcare.

About Rainbow Light^®
Rainbow Light® is the number-one most trusted natural vitamin brand. All Rainbow Light formulations are research-backed to deliver optimal health benefits with a blend of superfood concentrates, organic spirulina and herbal extracts. Plant enzymes, probiotics and botanicals are added to enhance digestion and nutrient absorption for the Rainbow Light difference, a difference you can feel. To learn more about Rainbow Light's wellness formulas and corporate social responsibility initiatives visit: www.rainbowlight.com and facebook.com/RainbowLightNS.

CONTACT:
Stephanie Proos
Formula
(619) 234-0345
[email protected]

SOURCE Rainbow Light Nutritional Systems