Radio Flyer Introduces First-Ever Wagon for Babies

New grow-with-your family wagon designed for babies six months and up

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Oct 25, 2010, 01:40 ET

CHICAGO, Oct. 25 /PRNewswire/ -- Radio Flyer, a leader in outdoor play since 1917, is launching a category changing wagon called the Comfort Embrace Wagon™. The first wagon of its kind, the Comfort Embrace is designed to accommodate the growing family by safely holding a baby and an older toddler or child.

Tested to ASTM stroller safety standards, the Comfort Embrace Wagon™ includes a cradling infant seat with a five-point safety harness that can be removed as the child grows, providing access to a second toddler seat. Working with child safety experts, Radio Flyer specially designed the cradling infant seat to keep babies six months and older safe and secure.

Radio Flyer has outfitted the Comfort Embrace Wagon™ with innovative and deluxe features including precision non-tip steering, foot action safety brakes and Dura-Tred® tires. This is also the first Radio Flyer wagon to feature two adjustable and removable canopies with UV protection as well as a fold away extra-large storage bag and separate rear storage compartment.

"We are thrilled to introduce the Comfort Embrace into the Radio Flyer family," said Tom Schlegel, Senior Vice President of Product Development at Radio Flyer. "Safety and convenience have always been priorities for us and we're delighted to provide a wagon solution that can accommodate growing families."

The Comfort Embrace Wagon™ is available now at Babies 'R Us, Amazon.com and RadioFlyer.com for the suggested retail price of $229. For more information on Radio Flyer and the full product line, please visit www.RadioFlyer.com or www.Facebook.com/RadioFlyer.

About Radio Flyer

Radio Flyer, Inc., a family-owned company since 1917, has built a legacy of high quality, classic and innovative toys that spark the imagination and inspire active play. From the original little red wagon to the current line of wagons, tricycles, scooters and other ride-ons, Radio Flyer toys bring smiles to children and families around the world and create warm memories that last a lifetime. For more information about Radio Flyer products or to learn more about the company, visit www.radioflyer.com.

SOURCE Radio Flyer