QVC Selects IBM Data Warehouse Appliance for Data Analytics

ARMONK, N.Y., Jan. 12, 2011 /PRNewswire/ -- Today at the National Retail Federation conference in New York City, IBM (NYSE: IBM) announced that QVC, one of the largest multimedia retailers in the world, has selected the IBM Netezza® TwinFin™ appliance to analyze user-generated content from its web forums.

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"We chose the IBM Netezza TwinFin appliance because of its ability to rapidly execute a broad set of analytics across large volumes of data quickly and cost effectively," said Rosetta Gyimesi, QVC's vice president of application services. "TwinFin provides us with the simplicity and performance to achieve a greater understanding of customer needs and preferences based on the online conversations they are having about our products and services."

The IBM Netezza TwinFin appliance is built specifically to analyze petabytes of detailed data significantly faster than existing data warehouse options, and at a much lower total cost of ownership. It stores, filters and processes terabytes of records within a single unit, analyzing only the relevant information for each query.

"As a retailer with robust sales and customer communications, QVC wants to know what's on the minds of its customers at any given moment," said Jim Kelly, vice president, Retail & CPG, Netezza. "We are excited for this opportunity to provide a global brand such as QVC with a fast and powerful way to understand its customers better through user-generated content."

About Netezza

Netezza, an IBM Company and a global leader in data warehouse, analytic and monitoring appliances that dramatically simplify high-performance analytics across an extended enterprise. Netezza's technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in today's data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications. For more information about Netezza, please visit www.netezza.com.

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About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 195 million homes worldwide. The company's website, QVC.com, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany, Japan and Italy, West Chester, Pa.-based QVC has shipped more than a billion packages in its 24-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

Netezza®, TwinFin® and the Netezza 'N' logo are registered trademarks of Netezza Corporation.  Other names may be trademarks of their respective owners.

SOURCE IBM