QVC Observes Largest CHRISTMAS IN JULY Event in 24-Year History

Christmas in July - the NEW unofficial kickoff to the Holiday Shopping Season

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Jul 28, 2010, 12:44 ET

WEST CHESTER, Pa., July 28 /PRNewswire/ -- Leading multimedia retailer QVC observed its largest CHRISTMAS IN JULY® event in the company's 24-year history, with more than $46.5 million in orders – representing a 14 percent increase over prior year CHRISTMAS IN JULY results.

QVC's holiday weekend event kicked off early, Friday evening, with special CHRISTMAS IN JULY offers both on-air and online and continued all day Monday on QVC.com. The largest CHRISTMAS IN JULY event in the company's history gave viewers a head start on holiday shopping, offering everything needed for holiday gift-giving and decorating, including a sneak peek at some of the hottest items for the season.

"We're thrilled with the overwhelming response we received from our customers especially during these challenging economic times," said Mike George, QVC's president and CEO. "The entire QVC team worked incredibly hard to provide viewers with a fun and entertaining event that offered unique and exclusive gift-giving items as well as holiday decor ideas at great values. All these elements combined represented the fuel that powered the successful event."

Several products contributed to QVC's CHRISTMAS IN JULY success including the debut of the Bethlehem Lights Ready Shape 6.5' Noble Fir Tree – a QVC exclusive to the end of the year – which sold out of the entire inventory of the season during this event. The tree featured new, patented Instant Power technology that eliminates cumbersome wires and has a hassle-free Ready Shape design that requires minimal fluffing. In addition, some of the season's hottest and most innovative toys were also very popular with shoppers including the Rubik's Slide Signature Edition Electronic Handheld Game, which debuted on QVC and will be offered exclusively until the end of November, the debut of the Disney Princess & Me 18" Fashion Dolls and the Hello Kitty Plush, a QVC exclusive until the beginning of November.

"The QVC merchandising team worked closely with our brands to offer shoppers the most exciting items of the season," said Claire Watts, QVC's president of U.S. Commerce. "Through their hard work, we not only featured exclusive products, but we were also the first to launch some of the most anticipated gifts of the year."

Additional top selling brands included specialty gift bags, boxes and wrap from Isaac Mizrahi; home fragrance from Slatkin & Co; great gifts for the gourmet from Kansas City Steak Co., Mrs. Prindable's Apples, Harry London Gourmet Chocolate, Harry & David and Godiva.

QVC.com played an integral role in CHRISTMAS IN JULY. Throughout the weekend, items were offered online that were not featured on-air and for the first time the CHRISTMAS IN JULY event continued all day Monday only on QVC.com.

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 180 million homes worldwide. The company's website, QVC.com, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany and Japan, and launching in Italy in 2010, West Chester, Pa.-based QVC has shipped more than a billion packages in its 24-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

SOURCE QVC, Inc.