QVC Expands Mobile-Commerce Portfolio

Multimedia Retailer to Launch Apps for Android and BlackBerry, Enhanced QVC iPhone App

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May 20, 2010, 12:32 ET

WEST CHESTER, Pa., May 20 /PRNewswire/ -- It will soon be easier, faster and more accessible to shop "QVC Everywhere." The multimedia retailer announced today its plans to launch apps for Android™ and BlackBerry® smartphones, as well as to unveil an enhanced version of its QVC iPhone® App. These services are expected to become available in the coming weeks.

New highlights of the apps for Android, BlackBerry and iPhone include the ability to view customer ratings and reviews and filter search results by category. The Android and iPhone apps will also provide the users of these devices with access to a full 16:9 HD feed of QVC's live broadcast.

"The QVC shopping experience has evolved over the years based on an open, continuous dialogue we've shared with our customers. We're thrilled to provide them with even more options to access our product offerings and to stay engaged with our shopping community – no matter where they are or what they are doing," said Angie Simmons, QVC's executive vice president of multichannel platforms.

With the QVC apps for Android, BlackBerry and iPhone smartphones, users of these devices will also be able to access QVC's signature programming hallmarks, including its Today's Special Value® (an item offered at an exceptionally low price – good for that given day, until 11:59 p.m. (ET), unless it sells out sooner) and One Time Only Value (an item offered at an exceptionally low price, for a limited amount of time).

As part of the company's "QVC Everywhere" initiative, customers can now shop QVC through the live broadcast, Web site (QVC.com) and desktop application, as well as through their mobile devices. For more information about these various platforms, please visit: http://www.qvc.com/qvceverywhere .

Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions. The Trademark BlackBerry® is owned by Research In Motion Limited and is registered in the United States and may be pending or registered in other countries. QVC, Inc. is not endorsed, sponsored, affiliated with or otherwise authorized by Research In Motion Limited.

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 180 million homes worldwide. The company's Web site, QVC.com, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany and Japan, and launching in Italy in 2010, West Chester, Pa.-based QVC has shipped more than one billion packages in its 23-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

SOURCE QVC, Inc.