Quantcast Goes Global With Local Audience Insights

SAN FRANCISCO, March 10 /PRNewswire/ -- Quantcast announced today that it now delivers audience insights localized for every country around the globe to support its burgeoning slate of international publishers and marketers. Quantcast audience measurement provides web site owners with accurate, directly measured traffic, demographic, lifestyle, business and geographic audience data. Best of all, Quantcast audience measurement is completely free. By providing the marketplace with unparalleled audience insights, Quantcast enables publishers to better represent their unique audiences and empowers advertisers to reach specific online consumers with accuracy and scale.

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Quantcast provides comprehensive audience measurement for web sites, videos, widgets, games and more, with flexible options for understanding distributed/syndicated content and even networks that combine multiple individual properties. Standard integration is offered for numerous content, video and ad serving platforms Adobe Flash and Open Source Media Framework, Microsoft Silverlight, Brightcove, Freewheel, Auditude, LiveRail, Visible Measures, WebTrends, PointRoll, Atlas, Doubleclick, and many more.

"The rapid pace of change in the global media industry necessitates a new approach to audience measurement and enablement," said Konrad Feldman, co-founder and CEO Quantcast. "We're very proud of the support Quantcast has received from publishers and marketers around the world, and we're thrilled to offer country specific audience data to drive the industry's transformation to real-time content discovery and personalization."

Since its launch in late 2006, Quantcast has rapidly grown and, today, provides audience insights for tens of millions of web destinations around the world. From global media leaders to individual blogs, when it comes to audience data, the world's digital community turns to Quantcast.  Global, and local, media leaders and web pioneers use Quantcast including MTV Networks, Bloomberg, The Economist, Reuters, IAC, BBC, Time Inc., NBC Universal, Discovery Communications, TypePad, WordPress, Dailymotion, Metacafe, Hi5, Netlog, Demand Media and LinkedIn.

About Quantcast

Quantcast measures and organizes the world's audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Ranked Fast Company's # 3 Most Innovative Company on the Web for 2010, the company is used by the top 10 media agencies in the US, the world's largest brands and more than half of the top advertising supported publishers. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace's most consistent and accountable audiences. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures and Cisco Systems. Come Get Quantified™ at www.quantcast.com.

SOURCE Quantcast