Quad Play Market Strategies in Western Europe for Service Providers Analyzed in New Research Report

DALLAS, January 26, 2015 /PRNewswire/ --

MarketReportsStore.com adds Quad-Play Strategies in Western Europe: Growth Drivers and Best Practices for Service Providers market research report of 31 pages, published in Jan 2015, to its industry intelligence collection.

This research on Western European quadruple play market (quad play) offers an overview of the telecom market in Western Europe and highlights the main success factors that have driven the operators to migrate to quadruple-play. It then looks into detail at three specific markets and presents the opportunities arising from migration to quad-play. Quad Play is a marketing term combining the triple play service of broadband Internet access, television and telephone with wireless service provisions. This service set is also sometimes humorously referred to as "The Fantastic Four".

Western Europe is characterized by high fixed and mobile services penetration rates (79% and 141% respectively in 2014), fierce competition in these sectors and a high proportion of households having adopted triple-play services. While both segments are expected to continue growing, we expect quad play to take on a larger share of the market to contribute to service revenue. Pyramid Research expects quad play to cover up to 60% of households in some Western European countries by 2019.

Quadplay in Western Europe has been triggered by the success of French and Spanish operators that launched packages as early as 2009 for France and in 2013 for Spain. The market leaders in these countries and in the Netherlands are the national incumbents, with strong know-how and expertise in both fixed and mobile segments. However, the competition is also building its converged offers through mergers and acquisitions like in Spain (Vodafone/ONO and Orange/Jazztel) and building up their networks (Free in France). Several operators have succeeded in this market, such as Free, SFR-Numericable and Bouygues in France, Jazztel in Spain, and Virgin in the UK.

Elsewhere, quadplay is still in its infancy with good outlook for growth. In the UK, BT is looking to develop a mobile base, while Virgin UK launched quad play at the beginning of the year. In the Netherlands, T-Mobile represents a small share of the quad-play market, way behind KPN. Successful quad-play operators have capitalized on their strong expertise in both fixed and mobile sectors, offered a single bill to customers, merging their customer services to provide a single point of contact, reduce prices for combined services and offer value-added services (cloud storage, outdoor WiFi, multiscreen, etc.). These are all strong factors needed to succeed in quadplay and that operators interested in this market should follow a similar path to reduce churn and increase ARPS.

Order a copy of Quad-Play Strategies in Western Europe: Growth Drivers and Best Practices for Service Providers market research report at http://marketreportsstore.com/purchase?rname=30079 .

This report provides an executive-level overview of the quad-play market in Western Europe today, with detailed information on major successful operators in the region. It delivers an analytical overview of the market in the region as well as deep qualitative and quantitative insights into three operators and countries at different stages of quad-play deployment, analyzing key trends and household penetration, evaluating near-term opportunities and assessing main challenges, based on proprietary data from a proprietary database.

The Insider provides in-depth analysis of the following: 

• Regional context: Quad-play market size and trends, and comparison among main countries in the region
• Rationale behind bundling: Analysis of the reasons operators bundle their services, in general and in Western Europe
• A review of the main factors enabling quad-play uptakes in Western Europe, based on best practices from successful operators
• Market details: Three case studies of successful operators in three countries, including country context, each operator's strategies (chosen factors) and new challenges arising for the operators.
• Key findings and recommendations: This section states all factors that enabled quad-play offerings in Western Europe and gives a set of recommendations for interested operators to trigger their uptakes.

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