PTAnewsroom.org Leverages Critical Media's New ClipSyndicate Premium Service, Creates National PTA Video Platform with Content from Top Video News Brands

NEW YORK, May 18 /PRNewswire/ -- Critical Media Inc., the leader in end-to-end digital video solutions that capture, monetize, distribute and syndicate content online, today launched ClipSyndicate™ Premium Service (http://www.clipsyndicate.com/premium). The new service was developed to enable organizations, including the online newsroom website of the National Parent Teacher Association (PTA®), to deliver highly relevant online video experiences to their constituencies in a private-labeled environment.

Unlike the ClipSyndicate ad supported service, which delivers advertisements in pre-roll and overlay format from the ClipSyndicate Ad Network and is available for free to websites, the new ClipSyndicate Premium service is an end-to-end private labeled video environment that puts the publishers in total control.  

"National PTA has a vast network and the ability to deliver fresh, highly relevant and authoritative video news to members and the press every day is core to the association's mission," said Sean Morgan, CEO of CriticalMedia. "By using ClipSyndicate Premium, not only does PTA manage the video experience, including the look and feel of the PTA Player, but also leverages the video content license agreements that ClipSyndicate has in place with more than 500 video partners including more than 400 affiliates from ABC, NBC, CBS and FOX in almost every U.S. market."

"Our decision to employ ClipSyndicate Premium advances our new media strategy," said La'Keisha Gray-Sewell, New Media Relations Strategist for National PTA. "This service enhances our very robust virtual newsroom to allow further penetration and engagement with journalists, parents, teachers, school administrators and child advocates alike. As the nation's oldest and most authoritative voice for child advocacy, it is important that we deliver relevant news and issues. ClipSyndicate Premium allows us to do so in a simple and accessible way."

ClipSyndicate Premium includes a customizable, white-labeled video player. With thousands of video news segments added to the platform everyday and an archive of more than one million clips, the ClipSyndicate syndication platform is an invaluable asset to vertical publishers interested in delivering timely, highly relevant, authoritative and comprehensive video content to their audiences.

About National PTA

National PTA® comprises millions of families, students, teachers, administrators, and business and community leaders devoted to the educational success of children and the promotion of parent involvement in schools. PTA is a registered 501(c)(3) nonprofit association that prides itself on being a powerful voice for all children, a relevant resource for families and communities, and a strong advocate for public education. Membership in PTA is open to anyone who wants to be involved and make a difference for the education, health, and welfare of children and youth.

About ClipSyndicate

ClipSyndicate is an ad-supported platform for aggregating, distributing and monetizing licensed video and audio assets in near real-time on the Web. The platform is the definitive syndication network for video news assets, having more license agreements with more authoritative news outlets than any other online syndication platform.  Viral distribution of highly monetizable Professionally Generated Media ("PGM") clips across thousands of high-quality registered websites aligns content owners and web publishers with the interests of long tail advertisers looking for brand-safe inventory online. For more information please visit http://www.clipsyndicate.com.

About Critical Media

Critical Media develops end-to-end digital video solutions to capture, monetize, distribute and syndicate content online. The company's three business units - Critical Mention, ClipSyndicate and Syndicaster – provide robust solutions for corporations, publishers and media organizations to leverage video content.  Critical Media was founded in 2002 and is headquartered in New York City.  For more information please visit http://www.critical-media.com.

SOURCE Critical Media Inc.

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