Propell Partners with Youth1 Media to Offer Multiple Ecommerce Shops

SAN ANSELMO, Calif., Dec. 19, 2011 /PRNewswire/ -- Propell Corporation (OTCBB:PROP), founder of the PropellShops.com (www.propellshops.com) "instant ecommerce" system for businesses, schools, musicians and the military, today launched a new partnership with Youth1 Media, an online and offline media outlet focused on the more than 70 million youth athletes in the U.S.  In the partnership, the companies are launching multiple ecommerce shops offering personalized products for players, parents, coaches and organizations served by Youth1.

The first Youth1 brand to launch on-line shops with Propell is SuperSeries AAA Elite Hockey, which has over 50 shops available now through the "store" link at the SuperSeries AAA website at http://www.superseriesaaa.com, or directly at http://www.propellshops.com/superseries/.

PropellShops' on-demand model will allow Youth1 to help teams and tournaments raise funds and "spread the word" about their group through the sale of  apparel and other personalized products for the hundreds of tournaments or other events throughout the year without having to take on the financial burden of carrying any product inventory .  Each item in the shop is fully customizable with numbers or letters, allowing customers to add their own unique touch to each purchase.

"Youth1 has done an amazing job of attracting participants in the youth sports industry to its services, both online and offline. We see ourselves as another extension of their brand," said Ed Bernstein, CEO of Propell. "Our two companies bring together the best of youth sports and on-demand merchandise. We're excited to partner with Youth1 and look forward to further shop launches in the future."

"We are excited to work with PropellShops to bring personalized merchandise to our participants and fans," says Youth1 CEO Jeremy Dallow. "As one of the most trusted brands in youth sports, our finding a partner that could work with us as we grow was a vital component.  We hope to roll out many more shops with Propell in 2012."

ABOUT PROPELL CORPORATION

Propell® Corporation's PropellShops® service is a web-based ecommerce solution that lets any organization – whether school, nonprofit, sports team or business – instantly create a web store offering customized apparel and gifts featuring their brand, logo or other artwork. Propell's partners have complete control of their shops, including which products to sell, and what price to sell them. Propell does the rest – hosting the shop, making the products, shipping them to customers, and paying the partner a share of every sale.

In addition to providing online shops and on-demand merchandise for a variety of businesses, nonprofits and other organization, Propell serves the U.S. Military through partnership with the Army Air Force Exchange Service at http://shop.aafes.com and http://shopmyexchange.com, as well as numerous K-12 schools and universities nationwide, including University of Rochester, Cal State and Biola University, as well as licensing relationships with the Licensing Resource Group and Affinity Marketing for additional schools, conferences, and sororities and fraternities.  The company also is a partner of the Independent College Bookstore Association (www.icbainc.com), the California Association of College Stores (www.cacsonline.org), and the National Association of College Stores (www.nacs.org); and is a School Solutions Partner for the American Association of School Administrators (www.aasa.org).

For more information please visit www.propellshops.com, email [email protected], or call 415-480-6860.

ABOUT YOUTH1

Youth1.com launched in 2010 with the sole purpose of uniting the large and passionate youth sports world through exclusive content devoted to athletes, parents, coaches and teams.  Youth1 provides feature stories, game recaps and rankings, top prospect reports, live tournament coverage and much more.  Youth1's devoted team of writers and editors are experts in the sports they cover.  There are over 70 million youth athletes competing across America. With Youth1, they, their family, their coaches and organizations have an online destination to make their home.

SAFE HARBOR STATEMENT

This news release contains forward-looking statements within the meaning of the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the words "believe," "anticipate," "expect," "intend," "estimate," and similar expressions. All statements in this document regarding the future outlook related to Propell Corporation are forward-looking statements, including, but not limited to Propell's plan to launch multiple ecommerce shops with Youth1.  Such statements are based on the current expectations, beliefs, estimates and projections of management and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements, such as the risk that our partnership with Youth1 will not create the desired results, the market we have targeted will not be interested in our service or new products, our anticipated expansion may not occur as planned, or we may not be able to attract the anticipated number of customers. Additional uncertainties and risks are described in our most recently filed SEC documents, such as our most recent annual report on Form 10-K. For a more detailed discussion of factors that affect Propell Corporation's operations, please refer to the Company's Securities and Exchange Commission filings. Copies of this filing are available in the investor section of our website at www.propellshops.com as well as through the SEC website at http://www.sec.gov. All forward-looking statements are based upon information available to us on the date hereof. The Company undertakes no obligation to update this forward-looking information.

SOURCE Propell Corporation

RELATED LINKS
http://www.propellshops.com
http://www.youth1.com

http://www.superseriesaaa.com

SOURCE Propell Corporation