Product Of The Year USA Reveals Most Innovative Consumer Products For 2015

A Survey of 40,000 Consumers Vote on Winning Products

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Feb 11, 2015, 06:00 ET

NEW YORK, Feb. 11, 2015 /PRNewswire/ -- Product of the Year, the world's largest consumer-voted award for product innovation, has announced its highly-anticipated 2015 winners. Product of the Year winners are backed by the votes of over 40,000 consumers in a national representative survey conducted by research partner TNS, a global leader in consumer research.

A Survey of 40,000 Consumers Voted on the 2015 Product of the Year Winning Products.

"Nearly 50,000 new packaged goods products are introduced each year," said Rich Fryling, Managing Director, Product of the Year USA. "The distinctive red Product of the Year logo placed on packages and in advertising helps these new innovative products standout to consumers, and our research shows that 44% of consumers are more likely to purchase a product recommended by 40,000 shoppers just like them."

Established 28 years ago, Product of the Year currently operates in 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.

Product of the Year accepts entries every year from products that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through the TNS survey of 40,000 consumers.

The following 30 winners were announced at last night's 2015 Product of the Year Awards Gala, held at the Edison Ballroom in New York City with special guest NBC's Jenna Bush Hager, along with Emmy-award winning TV personality and New York Times best-selling author Jill Martin. This year's winners will have the edge for success as consumers will be able to best identify the most innovative products voted on by their fellow consumers.

The following 30 winners selected to receive the 2015 Product of the Year title will have the edge for success as consumers will be able to best identify the most innovative products voted on by their fellow consumers.

Convenience Meals: LiveGfree Gluten Free Pizza
Baby: Beech-Nut Naturals
Interior Paint: Benjamin Moore® Natura® Waterborne Interior Paint
DIY: Insl-x® Garage Guard® Waterborne Epoxy Garage Floor Coating
Pet Care: Milk-Bone® Brushing Chews™
Pet Nutrition: Milo's Kitchen® Grilled Burger Bites
Specialty Skin Treatment: Carmex Cold Sore Treatment
Body Comfort & Relief: Gold Bond No Mess Powder Spray
Skin Care: Gold Bond Ultimate Rough & Bumpy Skin Daily Therapy Cream
Sensitivity Toothpaste: Sensodyne Complete
Enamel Care: Pronamel MultiAction
Soap: Dial Deep Cleansing Hand Soap
Men's Grooming: Dial For Men Power Scrub
Personal Hygiene: Dial Greek Yogurt Body Wash
Laundry Booster: Purex Crystals Aromatherapy
Hair Styling: Smooth N Shine Argan Power 10 Styling Gel
Kids Novelty: Snackeez
Tooth Whitening: LISTERINE® Healthy White™ Gentle Rinse
Overnight Protection: GoodNites Tru-Fit Underwear
Paper Products: Viva® Vantage* Paper Towels
Candy: Butterfinger Peanut Butter Cups
Specialty Paint: Plutonium™ Ultra Supreme Professional Grade Aerosol Paint
Bladder Protection: Always Discreet
Feminine Care: Always Infinity
Sensitivity Pain Relief: Crest Sensi-Stop Strips
Laundry Detergent: Tide Ultra Stain Release
Home Design: Stencil1 Repeat Pattern Wallpaper Stencil Kit
Snacks: Werther's Original® Caramel Popcorn
Anti-Aging: Hada Labo Tokyo ™ Ultimate Anti-Aging Mask
Female Grooming: Yes! by Finishing Touch™

For additional information about the 2015 Product of the Year winners, visit www.productoftheyearusa.com and follow along socially with hashtag #POYUSA2015.

About Product of the Year:
Product of the Year is the world's largest consumer-voted award for product innovation. Established 28 years ago, POY currently operates in 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of over 40,000 consumers in a national representative survey conducted by research partner TNS, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year seal in marketing communications for two years. For more information, visit www.productoftheyearusa.com.

About TNS:
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and customer employee reputation management, which is based on long-established expertise and market-leading solutions. With a presence in over 90 countries, TNS has more conversations with the world's consumers than anyone else and understands individual human behaviors and attitudes across every cultural, economic and political region of the world. TNS is part of Kantar, one of the world's largest insight, information and consultancy groups. Please visit www.tnsglobal.com for more information.

Photo - http://photos.prnewswire.com/prnh/20150203/173227

SOURCE Product of the Year USA