Proactiv® Introduces Adapalene Gel 0.1% To The OTC Market With New ProactivMD® System

"This is a very exciting time for Proactiv.  There has not been an ingredient breakthrough of this magnitude in the over-the-counter treatment of acne in quite some time.  I'm absolutely overjoyed that we are introducing such an innovative new system to those who struggle with acne.  ProactivMD combines prescription-grade Adapalene with Proactiv's Combination Therapy approach to give consumers an effective skin-clearing system," said Kimber Maderazzo, Executive Vice President, Brand and Product Management for The Proactiv Company.

ProactivMD's Adapalene works at the cellular level to help clear acne where it starts and prevent future breakouts from forming.  As it clears blemishes, it also helps restore the skin's tone and texture, unblock and shrink clogged pores, and reduces acne redness and inflammation.  When combined with Proactiv's Combination Therapy approach, consumers get a complete, healthy-skin regimen that includes cleansing, toning, hydration, and sun protection, all in one easy-to-use system. 

"Proactiv is thrilled to be part of one of the biggest acne advancements in over 30 years," said Seth Radwell, CEO of The Proactiv Company.  "When Proactiv was launched back in 1995, it was the first preventative acne system using a multi-step daily skincare regimen to "break the acne cycle".   Our philosophy over the years has always relied on this combination therapy approach which includes cleansing, toning, and hydration together with acne-fighting medicine to treat the whole face.  Stop Chasing Pimples: you brush all of your teeth every day, not just the ones that have cavities, so why not care for your entire face, instead of just treating the pimples you can actually see.  Now, we are proud to be the first company to offer Adapalene as part of a treatment system.  ProactivMD offers users a synergistic way to deliver healthy skin while treating acne using a prescription-strength product, without ever having to step foot into a dermatologist office."

Through its inclusion of Adapalene in their new system, Proactiv continues to pursue its long-standing mission to give everyone suffering with acne an opportunity to have the clear skin they deserve.  

"I see patients everyday with low self-esteem and poor self-confidence due to their acne.  The new ProactivMD® system offers an easy-to-use solution with Adapalene that is scientifically proven to reduce acne.  I am excited that my patients now have easy access to an affordable system that I know from first-hand experience will help their acne and make them look and feel great!" said Proactiv dermatologist partner Dr. Ted Lain.

HOW IT WORKS:

Step 1: ProactivMD® Deep Cleansing Face Wash is a gentle daily cleanser formulated with tiny exfoliating beads to help clear dirt and debris from pores and gently resurface skin for a smoother, softer-looking complexion.

Step 2: ProactivMD® Cleansing Balancing Toner helps balance skin's pH levels and removes impurities lodged deep within pores. This toner is alcohol-free and contains a light astringent to sweep away dirt, makeup, and oil.

Step 3 (day): ProactivMD® Daily Oil Control SPF 30 is a lightweight, 3-in-1 moisturizer that helps hydrate skin, control shine, and protect from harmful UVA/UVB rays.

Step 3 (night): ProactivMD® Adapalene Gel 0.1% is a topical retinoid medication for the treatment of acne.

ProactivMD® is distributed by The Proactiv Company® and is available for purchase at www.Proactiv.com or by calling 800-235-6050.

ABOUT THE PROACTIV COMPANY, LLC
Proactiv, America's #1 acne brand is an industry leader in the treatment of acne skincare.  Proactiv takes medically-based breakthrough technologies and combines them with the best acne fighters into synergistic 3-Step regimens.  Used and trusted by millions around the world, Proactiv has been recognized with more than 30 awards and honors from the beauty and health industry.

The Proactiv Company is a newly formed entity with Nestle Skin Health S.A., a global leader focused on science-based solutions for overall skin health.  This union joins Nestle Skin Health's innovations with The Proactiv Company's direct to consumer expertise under the Proactiv brand.

CONTACT:
Alison Brod Marketing + Communications:
(212) 230-1800
Vanessa Veltre / [email protected]
Alyssa Keller / [email protected]  

SOURCE Proactiv