Pro Golfer John Daly Tees Up New Concept

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Mar 17, 2010, 10:00 ET

TAMPA, Fla., March 17 /PRNewswire/ -- Professional Golfer and sports icon John Daly, in partnership with Perky's Foodservice Concepts, Inc. is launching the new John Daly Pizza Program.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100317/CL71776)

Take a great quality pizza and a simple operation and combine that with the worldwide recognition of John Daly, and you have a major program. The John Daly Pizza Program provides great quality food and revenue in venues you might never expect... golf courses, convenience stores, bowling centers, truck stops, casinos, bars or any other existing business looking to increase sales with great pizza and a recognizable brand.

"My pizza is a 350 yard drive down the middle! The quality and taste of my pizza will exceed your expectations, and it all starts with the finest ingredients available. Grip It and Eat It!"

John Daly

The program is focused on a revenue-generating compact pizzeria: Developed and perfected by Perky's Foodservice Concepts, and based on our 23 year history in the "business within a business" model.

Through several focus groups, The John Daly Pizza Brand showed far-reaching appeal and is currently generating food service revenues in golf courses and restaurants.

"When we added John Daly's Pizza to our menu, the increase in food sales was immediate. Our members will call minutes before they arrive at the course and order a 7" pizza to be ready for them before they tee-off. They love it. The set up offered by the John Daly Pizza package is great. Everything is right in front of you to make a large variety of pizzas in a matter of minutes... After adding the John Daly product, pizza is now probably 75% of our food sales."

Mark Fairbanks, General Manager

Lion's Den Golf Course, Dardanelle, AR

This program will expand rapidly to more brand savvy businesses in 2010.

"This is a great combination of things Americans love, pizza and John Daly. JD has a keen eye for quality and simplicity, so we were a natural avenue to develop a worldwide brand for him. He is very active promoting his pizza business, and depending on your John Daly Pizza program, you will have the chance to hang out with John, and win tickets to a PGA golf tournament."

Jim Howell, President Perky's Foodservice Concepts, Tampa, Florida

The primary focus is operational simplicity, utilizing equipment that is easy to maintain and a system that is easy to implement. This simple program provides a quality pizza product, with large and personal sized pizzas, as well as other menu options like chicken wings with a great selection of savory wing sauces.

Perky's has over 600 operators, both domestically and internationally, in a wide range of venues including: bowling centers, skating centers, golf courses, family entertainment centers, convenience stores, military installations, hotels and bars.

For additional information on the profitability, quality and simplicity of John Daly Branded Pizza Programs:

Call 813-855-7700

Email [email protected]

www.johndalypizza.com.

SOURCE Perky's Foodservice Concepts, Inc.