Private Advisor Group Launches Strategic Partnership with Riskalyze

Riskalyze to Serve as Private Advisor Group's Companywide Risk Engineering Platform

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Oct 23, 2014, 12:00 ET

MORRISTOWN, N.J. & AUBURN, Calif., Oct. 23, 2014 /PRNewswire/ -- Private Advisor Group, LPL Financial's largest branch office and a $5B RIA and Riskalyze, named as one of the world's ten most innovative companies in finance by Fast Company Magazine, announced today at their semi-annual conference that they've entered into a strategic partnership to arm Private Advisor Group's almost 500 financial advisors with Riskalyze's award-winning risk engineering tools.

Today's hybrid solution for independent advisors

The partnership gives Private Advisor Group's network of advisors access to the Riskalyze platform, empowering them for the first time to mathematically pinpoint a client's risk tolerance. Unlike qualitative and psychological questionnaires that are subjectively weighted and rely heavily on the stereotype of age, Riskalyze's objective and quantitative approach to capturing client risk tolerance allows firms to actually achieve the client-specific suitability that regulators are looking for, protecting both clients, advisors and the firm itself.

All advisors who work under Private Advisor Group will have access to the patented Risk Fingerprint technology at no cost to themselves.

"This partnership is a natural extension of the ongoing risk management we perform day to day for our advisors," says Pat Sullivan, Managing Director of Private Advisor Group. "We are vigilant in our approach to handle the burden of all compliance related items for our advisors and the Riskalyze technology allows us to supervise our advisors that much better."

Offered at a significant discount, the Riskalyze Complete Plan enables Private Advisor Group advisors to analyze a client or prospect's current portfolio and build a custom investment portfolio to match each unique risk fingerprint. Other features include dynamic stress testing of portfolios for extreme market conditions, one-click investment policy statement generation, retirement map planning and powerful marketing tools to drive practice growth. Today, advisors use Riskalyze to manage over $14 billion in assets.

"This commitment by Private Advisor Group to equip their advisors with the world's most advanced risk tolerance technology speaks to their commitment to their advisors and to the investors who trust their services," said Aaron Klein, CEO at Riskalyze. "We're excited to work with a demonstrated market leader with such a high growth trajectory, dedicated to supporting their advisors and helping them grow."

Private Advisor Group

Private Advisor Group (www.privateadvisorgroup.com) is today's hybrid solution built to support successful independent financial advisors. Our unique organization is designed to provide world class customer service, in depth risk management and forward thinking solutions. Advisors can expect extraordinary, personal support backed by the industry's largest independent broker-dealer-- enabling them to stay focused on their business.

About Riskalyze:

Riskalyze is the company that invented the Risk Number™ and was named as one of the world's ten most innovative companies in finance by Fast Company Magazine. Riskalyze works with RIAs, hybrid advisors, independent broker-dealers, custodians, clearing firms and asset managers to align the world's investments with investor risk tolerance. To learn more, visit Riskalyze.com or email [email protected].

Media Contact:

Abby Salameh

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Phone (973)-867-1354

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SOURCE Private Advisor Group