Priceline.com Becomes First Major Online Travel Agency To Offer A Bounty-Based 'Big Deal' Price Guarantee Good Up Until The Day Before You Travel

NORWALK, Conn., Aug 10 /PRNewswire-FirstCall/ --Here at priceline.com (Nasdaq: PCLN), the savings just keep on comin'.  Today, priceline.com announced the launch of the Priceline Big Deal Guarantee covering all of its Name Your Own Price® travel services, including airline tickets, hotel rooms, rental cars – and Priceline Vacation Packages.  Priceline.com is the first major online travel agency to offer a bounty-based price guarantee across all of its Name Your Own Price® services.

Here's how the Priceline Big Deal Guarantee works:  If you book a Name Your Own Price® airline ticket, hotel room, rental car or Priceline Vacation Package and find a better price online for the identical itinerary, priceline.com will match that price, pay a $25 bounty and give you a $50 vacation package coupon.  The guarantee covers you right up until the day before you travel.

For full details on the Priceline Big Deal Guarantee, visit http://travela.priceline.com/promo/feature/big_deal_guarantee/.  

"Leisure travelers who use priceline.com's Name Your Own Price® travel services can negotiate the absolute lowest prices and biggest savings available online," said priceline.com's Chief Marketing Officer Brett Keller.  "We are so sure of our deals that priceline.com is tripling the benefits for customers who book a Name Your Own Price® travel service through us and find a better price.  We'll match that better price, pay them $25 and give them a $50 vacation package coupon.  We believe this combination of benefits offers the richest price guarantee of any online travel agency."

Priceline's standard Best Price Guarantee still applies to published-price airline tickets, hotel rooms and rental cars sold through priceline.com.

Priceline.com is an industry leader in increasing savings for traveling consumers.  In November 2007, priceline.com became the first major online travel agency to eliminate booking fees for all domestic and international airline tickets.  Then, in July 2008, priceline.com became the first major online travel agency to slash booking fees on its published-price hotel rooms.  

About The Priceline Group of Companies

The Priceline Group of Companies (Nasdaq: PCLN) is a leader in global online hotel reservations, with approximately 61 million room nights booked in 2009.  The Group is composed of four primary brands – Booking.com, priceline.com, Agoda.com and TravelJigsaw.  The Priceline Group provides online travel services in 38 languages in 98 countries in Europe, North America, Asia, the Middle East and Africa.

Based in Amsterdam, Booking.com is a leading international online hotel reservation service operating in 87 countries in 36 languages.  Booking.com offers its customers access to approximately 96,000 participating hotels worldwide.

In the U.S., priceline.com gives leisure travelers multiple ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises. In addition to getting compelling published prices, travelers can take advantage of priceline.com's famous Name Your Own Price® service, which can deliver the lowest prices available. Priceline.com also operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com.

Bangkok-based Agoda.com is an Asian online hotel reservation service that offers hotel rooms around the world and is available in 30 languages.  With headquarters in Manchester, UK, TravelJigsaw is a multinational car hire service, offering its reservation services in more than 4,000 locations in 80 countries.  Customer support is provided in 20 languages.

SOURCE priceline.com

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