Prestigious Study Ranks Taylor Morrison as America's Most Trusted™ Home Builder
Lifestory Research's 2016 America's Most Trusted™ Home Builder study tracked more than 100 builder brands in top US markets and surveyed thousands of home shoppers
Lifestory Research's 2016 America's Most Trusted™ Home Builder study tracked more than 100 builder brands in top US markets and surveyed thousands of home shoppers
SCOTTSDALE, Ariz., Jan. 25, 2016 /PRNewswire/ -- Taylor Morrison Home Corporation ("Taylor Morrison,"NYSE: TMHC), a leading national homebuilder and developer, was recognized as America's Most Trusted™ Home Builder by Lifestory Research.
The study, now in its fourth year, is based on the opinions of more than 35,000 home shoppers in the U.S. who are actively looking for a new home. The study aims to understand how trust impacts consumers' evaluations of builder brands and measures perceptions of home shoppers.
"At Taylor Morrison, homebuyers drive our collective passion and purpose. Building a strong foundation of trust is the first step in ensuring that we deliver the resources, support and deep industry expertise to inspire our homebuyers," said Taylor Morrison President and CEO, Sheryl Palmer.
"Being recognized as America's Most Trusted™ Home Builder is an incredible honor and a true testament to the work ethic and passion of each and every one of our team members."
Lifestory Research, a national independent market research firm focused on consumers and their homes, said that Taylor Morrison produced the highest numerical score in the United States in the study. Proprietary study results are based on experiences and perceptions of consumers surveyed between January and December 2015. For study details, go to www.lifestoryresearch.com.
About Taylor Morrison
Taylor Morrison Home Corporation (NYSE:TMHC) is a leading national builder and developer based in Scottsdale, Arizona and operates under two well-established brands, Taylor Morrison and Darling Homes. Taylor Morrison builds and develops distinctive communities from coast to coast, serving a wide array of homeowners aimed mainly at first-time, move-up, luxury and 55 or better customers. Darling Homes builds communities in Texas, catering to move-up and luxury homebuyers seeking a personalized building experience.
For more information about Taylor Morrison and Darling Homes, please visit www.taylormorrison.com or www.darlinghomes.com.
CONTACT: Stephanie McCarty, 480-376-0661, [email protected]
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SOURCE Taylor Morrison
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