Press Releases with Multimedia Elements Garner More Views Than Plain Text

NEW YORK, May 2, 2011 /PRNewswire/ -- Press releases incorporating visual elements – such as video and images – garner more online views and are shared more widely than plain text messages, according to a PR Newswire study.  Details, including closer look at the underlying reasons why multimedia content performs better online, can be found today on the Beyond PR blog.  

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Read the full story here:  

http://blog.prnewswire.com/2011/05/02/multimedia-content-drives-better-press-release-results/

The Beyond PR blog highlights communications tactics and trends in public relations, investor relations, social media, SEO and content marketing.  

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.

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Meryl Serouya
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SOURCE PR Newswire Association LLC