President Barack Obama to Address Latinos on the Affordable Care Act as Enrollment Deadline Nears

Latin America - español

Spanish-language Media Giants Join Forces to Host Town Hall

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Mar 05, 2014, 01:48 ET

WASHINGTON, March 5, 2014 /PRNewswire-USNewswire/ -- The Asegúrate campaign, a Latino outreach and enrollment effort of The California Endowment in partnership with Univision, Telemundo, and impreMedia, will host a town hall with President Barack Obama on Thursday, March 6. The unprecedented event is part of the campaign's "Countdown to Coverage," a broad effort that includes media, national Latino organizations and community partners to engage Latinos about the Affordable Care Act during the last month of open enrollment.

There are approximately 10.2 million eligible, but uninsured Latinos nationwide, according to the U.S. Department of Health and Human Services. Of the millions of Latinos who are eligible, most qualify for discounted health care coverage.

Latinos make up 17 percent of the population, yet they are nearly a third of the uninsured in the U.S. and nearly 60 percent of the uninsured in California. The California Endowment developed the Asegúrate media partnership to reach the millions of low-income, uninsured Latinos in California and get them enrolled into health coverage.

The one-hour event, "Tu Salud y La Nueva Ley: Conversación con el Presidente" will be streamed live on the media partners websites and at WhiteHouse.gov. The town hall will be televised on March 8 on Univision's Galavision network and on Telemundo with portions shared on MSN Latino. It will also be broadcast on Univision America radio.

The town hall will be co-hosted by Jose Diaz-Balart, news anchor of "Noticias Telemundo" and host of "Enfoque con Jose Diaz-Balart"; Enrique Acevedo co-anchor of "Noticiero Univision Edición Nocturna"; and Maryl Celiz, content director at impreMedia for the Asegúrate campaign.

During the first half hour, President Obama will answer questions about the law and its impact on the community. The second half of the program will feature expert panelists:

Mayra Alvarez, Director of Public Health Policy in the Office of Health Reform at the U.S. Department of Health and Human Services
Annette Raveneau, National Latino Press Secretary and Regional Communications Director at Enroll America
Clarissa Martinez, Director of Civic Engagement and Immigration at National Council of La Raza
Yándary Zavala, Communications Project Manager, Voto Latino
Maria Beltran, California Outreach Coordinator for Young Invincibles

To join the conversation follow @Calendow_Here, @UniNoticias, @UniAsegurate, @LaOpinionLA, @eldiariony, @TelemundoNews and @Telemundo #TuSaludyObama #Asegurate

Event: Tu Salud y La Nueva Ley: Conversación con el Presidente (Your Health and the New Law: A Conversation with the President")

Date: March 6, 2014

Time: 11:30 a.m. EST/8:30 a.m. PST

Location: Newseum, 555 Pennsylvania Ave. N.W., Washington, D.C.

Live Web Cast: Thursday, March 6
11:30 a.m. EST/10:30 a.m. CST/8:30 a.m. PST*
Univision http://noticias.univision.com/en-vivo
Fusion http://fusion.net/leadership/story/obamacare-town-hall-469333
Telemundo http://telemundo.com/noticiasenvivo
impreMedia http://www.laopinion.com/lasaludempiezaaqui
*Web links will be live at time of event

Broadcast: Saturday, March 8
Galavision at 7 p.m. EST/6 p.m. CST/7 p.m. PST
Telemundo at 8 p.m. EST/7 p.m. CST/8 p.m. PST

About the Asegúrate Campaign

Asegúrate a multi-year bilingual outreach and enrollment campaign designed to educate Latino and lower-income Californians about Obamacare and to drive them to enroll in Medi-Cal or private insurance through Covered California, the state's health benefits marketplace. The campaign's target audience represents groups with the highest percentage of uninsured. The campaign includes a major Spanish-language media partnership among Univision, Telemundo, and impreMedia, who are among the nation's largest Spanish-language media outlets; The California Endowment, a private foundation advocating for health and health equity; Covered California and AARP. Together, the three media partners reach nearly 100 percent of the state's Latino population—approximately 15 million Californians—using television and print reporting, public service announcements, documentaries, and digital media.

About impreMedia

impreMedia is the leading Hispanic news and Information Company in the U.S. in online and print. impreMedia's multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including IMPOWER, it´s Digital Publisher Group. 25.5% of U.S. Hispanic adults use an impreMedia network product. The network is also the nation's largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impreMedia.com.

About Telemundo Media

Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 16 owned stations, broadcast and MVPD affiliates; mun2, the preeminent voice for young Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo's original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

About Univision News

Univision's award-winning News division is committed to informing the country's fastest growing segment across all media platforms, including TV, Radio, and Interactive. Hispanics count on the latest and most relevant content that impacts the community through: "Noticiero Univision," the Network's evening, late evening and weekend national newscast; Sunday public affairs program "Al Punto" (To The Point); newsmagazine shows "Aquí y Ahora" (Here and Now) and "Primer Impacto" (First Impact); as well as morning news segments on "Despierta América" (Wake Up America). In the last year, Univision has strengthened its news team and expanded its news operations by adding Investigative and Documentary Units.

About Univision Communications Inc.

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 96% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 89% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country's leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Distrito Comedia; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico, as well as Uforia, the leading Hispanic digital music service; UVideos, the first bilingual digital video network serving Hispanic America; an Interactive network of online and mobile apps and products including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI's assets also include a minority stake in El Rey Network, a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.

About The California Endowment

The California Endowment, a private, statewide health foundation, was established in 1996 to expand access to affordable, quality health care for underserved individuals and communities, and to promote fundamental improvements in the health status of all Californians. Headquartered in downtown Los Angeles, The Endowment has regional offices in Sacramento, Oakland, Fresno and San Diego, with program staff working throughout the state. The Endowment challenges the conventional wisdom that medical settings and individual choices are solely responsible for people's health. Through its 'Health Happens Here' campaign and ten-year initiative for Building Healthy Communities, The Endowment is creating places where children are healthy, safe and ready to learn. At its core, The Endowment believes that health happens in neighborhoods, schools, and with prevention. For more information, visit The California Endowment's homepage at www.calendow.org.

SOURCE The California Endowment