PRAI Beauty Group Debuts On HSN With Outstanding Results

-- HSN Customers Respond to New Beauty Line with a Sell-Out Launch --

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Jan 15, 2010, 03:12 ET

NEW CANAAN, Conn., Jan. 15 /PRNewswire-FirstCall/ -- PRAI Beauty resonated with HSN customers and generated outstanding sales during its HSN premiere on January 14, with many of the items that were available exclusively on the interactive multichannel network performing well.

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Customers responded quickly to the luxurious skincare line with more than 1,000 units of the PRAI CREME de LUXE High Performance Face and Eye Kit selling out in less than 18 minutes of airtime. Other favorites among HSN viewers included the FREEZE FRAME Wrinkle Erase and PURE PRAI Creme Royale, both of which made their worldwide debut during the HSN premiere, as well as the 24k Golden Caviar Skin Concentrate, which quickly sold more than 5,000 units.

PRAI Beauty is a global, world renowned collection of luxurious, age defying beauty products infused with the PRAI root essence, the signature ingredient in all PRAI anti-aging products. The PRAI root is a botanical native to central Thailand and long known to contain smoothing and perfecting skin benefits.

Cathy Kangas, founder of PRAI Beauty Group and on-air personality, is the strength behind the brand. In addition to creating and selling a revolutionary product line, Kangas started "Beauty with a Cause" to support world-wide animal protection causes. The partnership with HSN allows Kangas to reach 93 million homes to share her passion for beauty and animal rights.

"HSN is the best beauty stage to reach and connect with all women for their beauty needs," states Kangas. "PRAI is proud to join a multichannel leader that is educational, entertaining and empowers women. This partnership provides PRAI with aspiration to become the premiere luxury beauty brand at HSN," enthuses Cathy.

"Cathy's passion for beauty, astute product knowledge and on-air experience have proven to be the perfect combination for success at HSN," said Michael Henry, Senior Vice President of Beauty at HSN. "HSN has been expanding its offering of luxurious innovative skincare solutions. The addition of PRAI Beauty to our product portfolio only reinforces our commitment to provide solutions to our customers' needs."

Based upon the success of this week's launch, Kangas will return to HSN this spring to introduce Champagne Truffle Caviar and other additions to the line, as well as showcase perennial favorites such as PURE PRAI Intensive Serum.

PRAI collections of skincare, body care, fragrance and anti-aging are made in the US and distributed internationally. They are available in the United States, Australia, Germany, the United Kingdom and Canada.

A leader in transactional innovation, HSN broadcasts live to 93 million households in the US and its website hsn.com ranks in the top 30 of the top 500 internet retailers.

About PRAI Beauty Group

PRAI Beauty high performance collections are created using the latest advances in anti-aging skin care technology, along with the best natural and botanical ingredients. PRAI Beauty is available at www.praibeauty.com as well as HSN (United States), TVSN (Australia), QVC (The UK and Germany), and The Shopping Channel (Canada). By purchasing PRAI Beauty products, customers support Beauty with a Cause – a program that helps animal welfare groups around the world. For more information, visit www.praibeauty.com or call 1-800-609-7724

About HSN

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel network and retail destination, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol's Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman's Procaps, Lancome, Perlier, Serious Skin Care, ybf Cosmetics); Jewelry (e.g. Paula Abdul, Heidi Daus, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Molly Sims, Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. "American Glamour" by Badgley Mischka, "Curations" with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Carlos Falchi, Diane Gilman, "Timeless" by Naeem Khan, Tina Knowles, Adrienne Landau, Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).

A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 93 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its i-phone application. HSN customers are also able to shop via HSN's live in-flight shopping experience, which launched in late 2009. , HSN, founded 32 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

SOURCE HSN