PR Newswire Case Study Highlights How to Break into a Crowded Marketplace with Multimedia

NEW YORK, Aug. 8, 2016 /PRNewswire/ -- Pivotal Corporation was faced with the difficult task of launching a new product in a crowded marketplace. Equipped with a revolutionary new fitness tracker, Pivotal was competing with some of the largest Fortune 500 companies in the health and fitness industry.

With this in mind, the start-up worked with PR Newswire and boutique agency Duo PR to pioneer a PR and marketing strategy focused on the power of multimedia news releases. The case study, Pivotal Drives Revenue and Membership with Launch: A Multimedia News Release Case Study examines how to successfully launch a product in a crowded marketplace. The study includes tips on:

• Standing out amongst the competition;
• Leveraging multimedia news releases; and
• Improving online engagement.

For a detailed look at each approach, and the ensuing results, download the case study from Pivotal Corporation and PR Newswire here.

About PR Newswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.

Media Contact:
Victoria Harres
Vice President, Strategic Communications & Content
[email protected]
201-360-6882

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