PR Newswire and Ellam Tam Sign a Representation Agreement for the Palestinian Territories

LONDON, August 16, 2010 /PRNewswire-FirstCall/ --

- Corporate Palestine Will Now be Able to Benefit From PR Newswire's Global Distribution Network for Local Business News

PR Newswire, a global provider of electronic distribution, targeting, measurement and broadcast services for business news, and Ellam Tam, Palestine's First Strategic Communications Company, signed an agreement by which Ellam Tam will be able to represent PR Newswire services in the Palestinian Market. The agreement will come into effect starting July 1st 2010, providing the private sector in Palestine with a gateway to publish its news globally and with selected leading industry news channels.

"This agreement allows the Palestinian business community to benefit from the spread of services that PR Newswire provides in the area of electronic distribution and measurement services. Our company services thousands of corporate and government entities around the globe. We believe that our provision of PR Newswire services in Palestine is a tremendous opportunity for local enterprises, international businesses and aid agencies that are operating in Palestine to benefit from the many advantages of a professional global electronic media distribution network with an extensive network of regional and global news media," said Lisa Ashworth, CEO PR Newswire Europe. "Our services will assist different business sectors in Palestine in efficiently targeting the appropriate media outlets across the globe - be it in Industry, ICT, Tourism, Trade, Real Estate, Banking, Finance, Telecommunications and NGOs."

Kamel Husseini, Managing Partner of Ellam Tam, commented, "We are equally happy at Ellam Tam to be working with PR Newswire; this new relationship will complement our existing ability to distribute releases for the Palestine private sector locally with an additional ability to distribute local news globally via PR Newswire's extensive network of global electronic media. Today, corporate Palestine can enjoy credible and assured access to both regional and global media via this specialized wire service. This association with PR Newswire will help spread the message of the business and professional service community of Palestine to the world via both the mainstream electronic and specialised industry media available through PR Newswire."

Ellam Tam will work with the business community, the PSE, listed companies and business associations, in addition to the international community in Palestine to inform them about new PR Newswire's services and the new possibilities regulatory open up to communicate with the world at the push of a button.

About Ellam Tam:

Ellam Tam was established in 2000 as the first Communications and Public Relations Company in Palestine. The agency is focused on rendering strategic communications services to various clients in the Palestinian Territories representing different fields from the public sector, private sector, NGOs, and international agencies. Ellam Tam's areas of expertise cover all the disciplines in the communications field including: Issues and Reputation Management, Corporate Social Responsibility (CSR), Financial Communications, Investor Relations (IR), Change Communications, Crisis Communications, Campaigns, Thought Leadership, Media Relations, Media Monitoring & Analysis, Perception Audits and Cause Related Marketing. Ellam Tam has a core team of 7 communication experts and works with a pool of outsourced experts in the various fields of strategic communications. For more information visit: http://www.ellamtam.com

About PR Newswire

PR Newswire (http://www.prnewswire.com) is the global leader in innovative communications and marketing services, enabling organisations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, multimedia, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organisations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited ( http://www.ubm.com/) (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to http://www.UBM.com

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