PR Newswire and Business Development Institute to Host Dallas Content Marketing and Communications Leadership Forum

DALLAS, March 20, 2012 /PRNewswire/ -- Developing and maintaining a social communications plan that works in accordance with a broader marketing and customer service program is a valuable way for brands and organizations to build relationships and engage with their key audiences. 

(Logo:  http://photos.prnewswire.com/prnh/20110719/NY37427LOGO)

This concept will be explored during PR Newswire & Business Development Institute's upcoming event, Dallas Content Marketing and Communications Leadership Forum, on April 3rd at 8:30 a.m. CT.  Through informative case studies and insightful examples, participants will learn how prominent organizations effectively connect with customers, prospects, partners and members of the media through a 360-degree, agile approach to content marketing.

The conversation will be led by five presenters:

Victoria Harres, Director of Audience Development, PR Newswire
Aimee Kalnoskas, Worldwide Manager of Community and Social Media, Texas Instruments
Adrian Parker, Social, Mobile & Emerging Media, Intuit
Brett Relander, Vice President of Business Development, Tactical Marketing Labs
Eddy Badrina, Co-Founder, Buzzshift

PR Newswire is offering a special discounted rate of $25 with promo code PRN.

For more information and to register for the event, click here.

As an industry thought leader, PR Newswire regularly produces and hosts topical events & webinars aimed at keeping public relations, investor relations and marketing professionals informed of the latest trends and providing advice and strategies necessary to reach their communications goals.  Visit PR Newswire's Knowledge Center for a list of upcoming events and webinars or to listen to PR Newswire's archived webinars.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

About Business Development Institute

Business Development Institute (BDI) (http://bdionline.com), founded in New York City by Steve Etzler in 2001 and managed by Maria Feola, produces conferences and educational programs for marketing, communications and media professionals. Over 11,000 attendees have participated in BDI programs. We specialize in how technology and the internet impacts marketing, communications and media. BDI programs educate while providing valuable networking opportunities to our attendees. Follow BDI on Twitter at www.twitter.com/bdionline. 

Media Contacts:

Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
[email protected]

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
[email protected]

SOURCE PR Newswire Association LLC