Power Packs for Portable Electronic Devices: Worldwide Forecasts, Applications, Chemistries, Threats and Competitive Environment - Seventh Edition

NEW YORK, Nov. 14, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Power Packs for Portable Electronic Devices: Worldwide Forecasts, Applications, Chemistries, Threats and Competitive Environment - Seventh Edition

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This seventh-edition report, "Battery Packs for Portable Electronic Devices" provides detailed, quantitative forecasts for near-term and longer-term growth for this important market. The addition of new power architectures, smaller form factors, more efficient designs and improved power management technology, combined with growing demand in a variety of applications ranging from power tools to tablet computers is expected to create new opportunities. Made up of the communications, computer, consumer, portable medical and portable military segments, the battery packs industry will experience a number of significant opportunities over the forecast period, as manufacturers scramble to produce products designed for the latest demanding applications.

Topics include:

Emerging Trends and Developments

Potential Competition and Threats

Ongoing Developments in Lithium Battery Chemistry

Safety and Regulatory Issues

Transportation Issues

Forecast Assumptions

Pricing Background

Forecasts by Application

Forecasts by Application Sub-Segments

Forecasts by Chemistry

Forecasts by Chemistry and Application

Forecasts by Application and Chemistry

Competitive Environment

Executive summary

The Worldwide Power Packs for Portable Electronic Devices market is projected to see substantial growth over the next five years. The addition of new power architectures, smaller form factors, more efficient designs and improved power management technology, combined with growing demand in a variety of applications ranging from power tools to small electronic devices is expected to create new opportunities. Made up of the communications, computer, consumer, portable medical and portable military segments, the battery packs industry will experience a number of significant opportunities over the forecast period, as manufacturers scramble to produce products designed for the latest demanding applications.

Although the forecasts presented in this report include both NiMH and NiCd chemistries, the focus is heavy on Lithium-ion (Li-ion) technology, which is expected to make up about 95.0% of both unit and dollar market over the forecast period. Lithium has emerged as the preferred choice for consumer electronic products such as laptops, mobile phones, MP3 players, GPS, ebooks and other portable devices. In fact, as this report will detail, additional applications including as power tools, medical, and military equipment are increasingly transitioning to Li-ion technology.

The portable power battery pack forecasts presented in this year's edition are based on a detailed and quantitative analysis of 20 applications divided among five categories. Our forecasts show that the worldwide battery power pack market is expected to grow from 2.5 billion units in 2012 to 4.1 billion units in 2017. Driven by all five segments, especially the large communications segment, it is projected to grow at a compounded annual growth rate (CAGR) of 10.2%. The dollar market will grow at a somewhat slower pace, at a CAGR of 9.1%. The larger and more expensive batteries in the computer segment are expected to fuel this growth, which is projected to increase from $13.8 billion in 2012 to $21.3 billion in 2017.

In an effort to more accurately reflect recent updates in consumer preferences, regulation, advancements in technology and preferences in battery chemistry, a number of important changes have been made since the last edition. Among them are the addition of several new applications and the elimination of others. New applications that have been added to the forecast include tablet computers (which, due to significant growth potential and unique functional characteristics, were taken out of the traditional notebook category and put into their own category), ultra books, pico projectors, ebooks, universal battery packs, gaming devices and portable military.

The communications segment is expected to maintain the largest unit market over the forecast period. Smart phones and their applications are projected to be the catalyst behind the growth in this segment. In 2012, just over one-third of all the devices sold are projected to be smartphones, which continue to grow well even as the overall market (which includes feature phones) slows down. Despite the high degree of commoditization of the battery industry in this segment, it will record the second largest dollar market and will present a significant opportunity.

The computer segment will record the second-largest unit market and the largest dollar market covered in this report. Fueled primarily by the sales of notebook computers and tablets, the unit market for this segment is also projected to see the highest rate of growth among application categories. As both notebook computers and tablets continue to become functionally richer, their demand for power and runtime increases and they require larger and more expensive power supplies.

The consumer segment has the largest number of applications with eleven, with several new promising applications including ebooks, pico projectors and universal battery packs. In contrast to the unit market, which includes a large number of similar sized applications, the dollar market will be dominated by two applications, digital cameras and power tools, making up over 60.0% of the dollar market over the forecast period.

The portable medical device market is one of the smaller segments covered in this report. Despite its size, it will remain one of the more promising markets for the battery packs industry. Traditionally, the low volumes of medical device sales have often deterred companies from entering the medical power supply market, particularly with the large number of regulatory hurdles involved. However, the evolution of the market toward home-based, consumer products is expected to change this landscape. Over the forecast period and beyond, the number of applications using portable medical devices is expected to continue growing. As they do, they take on larger and more complicated tasks, many of which require larger and more expensive batteries, further expanding the opportunities for manufacturers.

The Portable Military market is one the new applications in this report. Like the Medical sector described above, the portable military sector must meet and comply with a number of strict standards and regulations that do not typically apply to other applications, and due to the rigorous design specifications and barriers to entry, the market is expected to remain challenging. In addition, government defense contracts are competitive, and companies often need the reputation and experienced track records to successfully procure military projects. This section is unique in that it is one of the few areas where traditional NiCd technology is expected to continue to play a significant role. However, It will remain one of the smaller markets covered in this report and will not offer the number of opportunities as the other applications

There are four different chemistry types covered in this report: Lithium-ion (Li-ion), Lithium Polymer (Li-polymer), Nickel-Metal Hydride (NiMH) and nickel–cadmium (NiCd). These are the four main chemistry types that dominate today's portable battery pack market. Of these, Li-ion is expected to make up the largest number of battery packs over the forecast period, while Li-polymer, fueled by the growing demand for increased energy density and thin form factor necessary for today's electronic devices, is projected to be the fastest growing over the forecast period. Growth in the NiCd sector is expected to be extremely modest, while the NiMh sector will see a decline in both unit and dollar market.

Encouraged by the success of Li-ion technology, there are a number of variations of the basic lithium chemistry including Lithium Nickel Manganese Cobalt Oxide, Lithium Nickel Cobalt Aluminum, Lithium Sulfur and others that are in development for specific applications. Although many of these chemistries are not specifically designed for portable power devices, ongoing research and development in these areas may allow their use or have implications for portable electronics applications in the future.

Although lithium-ion continues to gain ground in a number of applications, other technologies such as ultra-capacitors, fuel cells and thin film batteries are considered to be potential long-term alternatives to standard lithium-ion battery packs. Each of these technologies has its advantages which include: quick surges of power with thousands of life cycles, greater energy density and much smaller form factors combined with higher energy storage capacity. Although each of these technologies is either relatively new or still early in the commercial stages of development, they are expected to have an impact the battery packs industry over the coming years.

The manufacture and transportation of lithium batteries also presents a number of regulatory and safety issues. In order to address some of the safety risks associated with the use of lithium batteries, a number of standards and testing protocols, developed by a variety of public and private organizations, have been developed to provide manufacturers with guidance on how to more safely construct and use lithium-ion batteries. The product safety standards presented in this report have been developed through a consensus process, relying on participation by representatives from regulatory bodies, manufacturers, industry groups, consumer advocacy organizations, insurance companies and other key safety stakeholders.

This report will only look at the original equipment manufacturer (OEM) market, and will not include the battery pack replacement market. The market figures presented will be based on the cost of power packs to OEMs, not to end users. Over 60 tables, graphs and illustrations are presented in this report covering the worldwide battery packs market for twenty applications. The focus of this comprehensive analysis will be to provide decision makers with a detailed and insightful look at the current and future opportunities available in the portable power battery packs market.

Introduction 7

Emerging Trends and Developments 10

Potential Competition and Threats 14

Ongoing Developments in Lithium Battery Chemistry 18

Safety and Regulatory Issues 21

Transportation Issues 25

Forecast Assumptions 27

Pricing Background 30

Forecasts by Application 47

Communications 47

Computer 48

Consumer 48

Portable Medical 50

Portable Military 53

Forecasts by Application Sub-segment 54

Communications Sub-segment 54

Computer Sub-segment 56

Consumer Sub-segment 64

Forecasts by Chemistry 72

Li-ion Forecasts 72

Li-polymer Forecasts 77

NiMH Forecasts 78

NiCd Forecasts 79

Forecasts by Chemistry and Application 79

Application Forecasts - Li-ion 79

Application Forecasts - Li-polymer 89

Application Forecasts - NiMH 96

Application Forecasts - NiCd 102

Forecasts by Application and Chemistry 107

Communications 107

Mobile Phones 107

Cordless Radios 108

Professional Two-Way Radios 109

Computer 111

Tablets 111

Notebook Computers 113

Portable Barcode/RFID Readers 114

Ultrabooks 115

Consumer 116

Camcorders 116

Digital Cameras 119

Gaming Devices 119

Portable Media MP3/MP4 122

Portable Video DVD 122

Power Tools 123

Professional Video Recorders 124

Personal Navigation Devices 125

ebooks 125

Pico Projectors 126

Universal Battery Packs 126

Portable Medical 127

Portable Military 128

Competitive Environment 131

Alexander Technologies 131

Anton Bauer 132

BYD Company 133

China BAK 133

Electrochem Solutions. 134

Honeywell 135

LG Chen 135

Panasonic Corp. 136

Saft 137

Samsung SDI 138

Uniross Batteries 139

Varta Microbattery 139

Appendix A 141

List of Exhibits

Tables

Table 1A - Worldwide Power Pack Market by Application

Cylindrical Li-ion ($/Unit) 33

Table 1B - Worldwide Power Pack Market by Application

Cylindrical Li-ion ($/Unit) 34

Table 1C - Worldwide Power Pack Market by Application

Cylindrical Li-ion ($/Unit) 35

Table 2A - Worldwide Power Pack Market by Application

Li-polymer ($/Unit) 36

Table 2B - Worldwide Power Pack Market by Application

Li-polymer ($/Unit) 37

Table 3A - Worldwide Power Pack Market by Application

Cylindrical NiMH ($/Unit) 38

Table 3B - Worldwide Power Pack Market by Application

Cylindrical NiMH ($/Unit) 39

Table 4 - Worldwide Power Pack Market by Application

Cylindrical NiCd ($/Unit) 40

Table 5A - Worldwide Power Pack Market by Application

Prismatic Li-ion ($/Unit) 41

Table 5B - Worldwide Power Pack Market by Application

Prismatic Li-ion ($/Unit) 42

Table 5C - Worldwide Power Pack Market by Application

Prismatic Li-ion ($/Unit) 43

Table 6A - Worldwide Power Pack Market by Application

Prismatic NiMH ($/Unit) 44

Table 6B - Worldwide Power Pack Market by Application

Prismatic NiMH ($/Unit) 45

Table 7 - Worldwide Power Pack Market by Application

Prismatic NiCd ($/Unit) 46

Table 8 - Worldwide Power Pack Market by Application

(Millions of Units) 47

Table 9 - Worldwide Power Pack Market by Application

(Millions of Dollars) 48

Table 10 - Worldwide Power Pack Market by Communications Sub-Segment

(Millions of Units) 54

Table 11 - Worldwide Power Pack Market by Communications Sub-Segment

(Millions of Dollars) 55

Table 12 - Worldwide Power Pack Market by Computer Sub-Segment

(Millions of Units) 57

Table 13 - Worldwide Power Pack Market by Computer Sub-Segment

(Millions of Dollars)) 63

Table 14 - Worldwide Power Pack Market by Consumer Sub-Segment

(Millions of Units) 65

Table 15 - Worldwide Power Pack Market by Consumer Sub-Segment

(Millions of Dollars) 69

Table 16 - Worldwide Power Pack Market by Chemistry

(Millions of Units) 72

Table 17 - Worldwide Power Pack Market by Chemistry

(Millions of Dollars) 77

Table 18 - Worldwide Power Pack Market by Application Li-ion

(Millions of Units) 81

Table 19 - Worldwide Power Pack Market by Application Li-ion

(Millions of Dollars) 83

Table 20 - Worldwide Power Pack Market by Application Li-polymer

(Millions of Units) 90

Table 21 - Worldwide Power Pack Market by Application Li-polymer

(Millions of Dollars) 92

Table 22 - Worldwide Power Pack Market by Application NiMH

(Millions of Units) 97

Table 23 - Worldwide Power Pack Market by Application NiMH

(Millions of Dollars) 99

Table 24 - Worldwide Power Pack Market by Application NiCd

(Millions of Units) 103

Table 25 - Worldwide Power Pack Market by Application NiCd

(Millions of Dollars) 104

Table 26 - Worldwide Power Pack Market by Application and Chemistry

Communications Segment (Millions of Units) 110

Table 27 - Worldwide Power Pack Market by Application and Chemistry

Communications Segment (Millions of Dollars) 111

Table 28 - Worldwide Power Pack Market by Application and Chemistry

Computer Segment (Millions of Units) 112

Table 29 - Worldwide Power Pack Market by Application and Chemistry

Computer Segment (Millions of Dollars) 114

Table 30 A- Worldwide Power Pack Market by Application and Chemistry

Consumer Segment (Millions of Units) 117

Table 30 B - Worldwide Power Pack Market by Application and Chemistry

Consumer Segment (Millions of Units) 118

Table 31 A- Worldwide Power Pack Market by Application and Chemistry

Consumer Segment (Millions of Dollars) 120

Table 31 B- Worldwide Power Pack Market by Application and Chemistry

Consumer Segment (Millions of Dollars) 121

Table 32 - Worldwide Power Pack Market by Application and Chemistry

Portable Medical Segment (Millions of Units) 128

Table 33 - Worldwide Power Pack Market by Application and Chemistry

Portable Medical Segment (Millions of Dollars) 128

Table 34 - Worldwide Power Pack Market by Application and Chemistry

Portable Military Segment (Millions of Units) 129

Table 35 - Worldwide Power Pack Market by Application and Chemistry

Portable Military Segment (Millions of Dollars) 130

Graphs

Graph 1 - Worldwide Power Pack Market by Chemistry and Geometry

Pricing Trend ($/Wh) 32

Graph 2 - Worldwide Power Pack Market by Application

(Year to Year Growth Rates) 49

Graph 3 - Worldwide Power Pack Market by Application

(Unit Market Share) 51

Graph 4 - Worldwide Power Pack Market by Application

(Dollar Market Share) 52

Graph 5 - Worldwide Power Pack Market by Application

Communications Sub-Segment (Unit Market Share) 58

Graph 6 - Worldwide Power Pack Market by Application

Communications Sub-Segment (Dollar Market Share) 59

Graph 7 - Worldwide Power Pack Market by Application

Computer Sub-Segment (Unit Market Share) 61

Graph 8 - Worldwide Power Pack Market by Application

Computer Sub-Segment (Dollar Market Share) 62

Graph 9 - Worldwide Power Pack Market by Application

Consumer Sub-Segment (Unit Market Share) 67

Graph 10 - Worldwide Power Pack Market by Application

Consumer Sub-Segment (Dollar Market Share) 68

Graph 11 - Worldwide Power Pack Market by Chemistry

(Millions of Units) 73

Graph 12 - Worldwide Power Pack Market by Chemistry

(Millions of Dollars) 74

Graph 13 - Worldwide Power Pack Market by Chemistry

(Unit Market Share) 75

Graph 14 - Worldwide Power Pack Market by Chemistry

(Dollar Market Share) 74

Graph 15 - Worldwide Power Pack Market by Application – Li-ion

(Unit Market Share) 87

Graph 16 - Worldwide Power Pack Market by Application – Li-ion

(Dollar Market Share) 88

Graph 17 - Worldwide Power Pack Market by Application – Li-polymer

(Unit Market Share) 94

Graph 18 - Worldwide Power Pack Market by Application – Li-polymer

(Dollar Market Share) 95

Graph 19 - Worldwide Power Pack Market by Application – NiMH

(Unit Market Share) 100

Graph 20 - Worldwide Power Pack Market by Application – NiMH

(Dollar Market Share) 101

Graph 21 - Worldwide Power Pack Market by Application – NiCd

(Unit Market Share) 105

Graph 22 - Worldwide Power Pack Market by Application – NiCd

(Dollar Market Share) 106

Figures

Figure 1 – TE Connectivity Circuit Protection

MHP-TA Series 11

Figure 2 – Horizon Fuel Cell Technologies

MINIPAK Personal Power Center Fuel Cell System 15

Figure 3A – Safety Standards and Testing Protocols for

Lithium Cells 23

Figure 3B – Safety Standards and Testing Protocols for

Lithium Cells 24

Companies Mentioned

3M, A123 Systems, Alexander Technologies, Amazon, Anton Bauer, Apple, Argonne National Laboratory, Barnes and Noble, BYD Company, China BAK, China Sun Group, COBY, Cornell, Dubilier Electronics, Cymbet Corporation, Eagle Pitcher Technologies, Electrochem Solutions, Electrovaya Inc., Energizer, E-One Moli Energy, Federal Aviation Administration, Ford, General Motors, Honeywell, Hewlett Packard, Horizon Fuel Cell Technologies, Hyundai, Infinite Power Solutions, Institute of Electrical and Electronics Engineers, Intel, International Civil Aviation Association, International Electrotechnical Commission, Ioxus, Japanese Standards Association

K2 Energy, Leyden Energy Inc., LG Chem, Linear Technology Corp., Lockheed Martin, Matsushita Battery Industrial Company, Maxwell Technologies, Microsoft, Mikita, Motorola,

NASA Johnson Space Center, National Electrical Manufacturers Association, Nintendo,

Nokia, Oakridge National Laboratory, Panasonic Corp., Planar Energy Devices, PowerGen, Powermat Technologies, Rechargeable Battery Association, Renault, Rensselaer Polytechnic Institute, Rice University, Saft, Samsung SDI, Sanyo, Sony, TE Connectivity, Texas Instruments, Toshiba, Toyota Motors, UN Sub-Committee of Experts on the Transport of Dangerous Goods, Underwriters Laboratory, Uniross Batteries, US Consumer Protection Agency

US Department of Defense, US Department of Transportation, US Postal Service, Valence Technology, Varta Microbattery, Volvo, Wal-Mart, ZMDI

To order this report:

Consumer_Electronics Industry: Power Packs for Portable Electronic Devices: Worldwide Forecasts, Applications, Chemistries, Threats and Competitive Environment - Seventh Edition

Nicolas Bombourg
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