Positive Digital Cruises to Victory at Travel Marketing Awards

LONDON, March 19, 2010 /PRNewswire/ -- The champagne corks are popping in Richmond, where Positive Digital (http:positive-thinking.co.uk), part of the Positive Thinking Group, is celebrating its prestigious Gold Standard win in Monday's Travel Marketing Awards. Triumphant in the inaugural 'Most Innovative Marketing' category was the Cruise Compass Desktop Messenger, an animated desktop widget that the digital marketing agency created for Royal Caribbean International.

"Positive Digital produced an animated desktop widget which agents downloaded onto their computers," explained the Chartered Institute of Marketing's Travel Industry Group (CIMTIG), which organises the annual ceremony to recognise marketing excellence across the travel industry. "The widget was designed to be fun and friendly to make it attractive enough to download. Royal Caribbean can now communicate key information with interested trade partners instantly." It is fitting that Royal Caribbean International, famed for developing market leading ships furnished with rock-climbing walls, onboard surfing, zip-lines and other imaginative features, should be the inspiration for such an innovation.

The Cruise Compass was fit for royalty, but just as important was its outstanding fitness for purpose, a testament to the talent and creativity at Positive Digital's disposal.

Speaking on behalf of Positive Digital was Digital Account Director Menno Faulkner, who said: "We are delighted to be the first winner of this prestigious award, especially with a Gold Standard in the challenging new category of 'Most Innovative Marketing'."

"This first-in-class tool delivers real-time push communications to agents and loyalty members in an immersive brand environment. It is great recognition for innovation which is inherent within the Royal Caribbean brand and demonstrates the creative input leading to effective return on investment we deliver for our clients."

As if one prominent award wasn't enough, the company also went on to place as a Silver Standard runner-up in the close-run 'Best Website' category, with Celebritycruises.co.uk for Celebrity Cruises. Congratulations to everyone at Positive Digital, who will no doubt be looking to stay on course for another successful year.

For more information on Positive Digital and the Positive Thinking Group, go to http://www.positive-thinking.co.uk

Contact: Menno Faulker, Telephone:+44(0)20-8744-4360

SOURCE Positive Digital

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