Porsche Regains Highest Ranking Nameplate Spot in J.D. Power and Associates 2010 Initial Quality Study

ATLANTA, June 17 /PRNewswire/ -- Once again underscoring its reputation as a true premier automobile manufacturer, Porsche has reclaimed what is arguably the industry's most prestigious position/ranking as the highest-ranked nameplate in the J.D. Power and Associates 2010 Initial Quality Study (IQS).

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This highest ranking represents the fourth time in five years that the Porsche brand has been ranked highest among IQS nameplates.  

Of course a car's quality begins in the factory where it is built and in the highly regarded category of "Assembly Plant Quality Award," Porsche's acclaimed Stuttgart assembly plant—where the 911 is made—received the Silver plant quality award for Europe.

"Reclaiming the top spot among nameplates in the IQS ranking is not only gratifying for all of us at Porsche, it tangibly reflects our absolute commitment to providing our customers with the highest possible quality and ownership experience," said Detlev von Platen, president and CEO, Porsche Cars North America. "We take great pride in this award which is a demonstration of the very hard work of everyone in the Porsche organization, especially our highly-renowned designers and engineers and the people who build them. Of course it goes without saying that here in the U.S. our very devoted dealers deserve a lot of accolades as they interface with our customers on a daily basis."

The IQS serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. It captures problems experienced by owners in two distinct categories—quality of design and quality of production (defects and malfunctions). Results of the Study are presented using a problems-per-100 vehicles (PP100) metric, often referred to as "things gone wrong." The study includes quality comparisons by manufacturer, assembly plant, model, and platform.

Porsche averaged just 83 problems per 100 vehicles, well under the industry average of 109 problems per 100 vehicles.

About Porsche Cars North America, Inc.

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., is the exclusive importer of Porsche vehicles for the United States. It is a wholly owned, indirect subsidiary of Dr. Ing.h.c. F. Porsche AG. PCNA employs approximately 180 people who provide Porsche vehicles, parts, service, marketing and training for its 199 dealers. The dealers, in turn, provide Porsche owners with best-in-class service. Throughout its 61-year history, Porsche has developed numerous technologies that have advanced vehicle performance, improved safety and spurred environmental innovations within the automotive industry. The company continues to celebrate its heritage by adding to its long list of motorsports victories dating back to its first 24 Hours of Le Mans class win in 1951. Today, with more than 28,000 victories, Porsche is recognized as the world's most successful brand in sports car racing.  PCNA, which imports the iconic 911 series, the highly acclaimed Boxster and Cayman mid-engine sports cars, high-end Cayenne sport utility vehicles and the four-passenger Panamera Gran Turismos, strives to maintain a standard of excellence, commitment and distinction synonymous with its brand.

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SOURCE Porsche Cars North America, Inc.