Pop-Tarts® Wows Teens With Crazy Good Music Events This Summer

BATTLE CREEK, Mich., July 9, 2012 /PRNewswire/ -- Pop-Tarts® has been bringing crazy good taste to breakfast every morning and now is bringing crazy good fun to summer! Kicking off this July, Pop-Tarts will bring a Crazy Good Summer to teens across America, offering sizzling offers that are as hot as their favorite Pop-Tarts.

(Logo: http://photos.prnewswire.com/prnh/20120709/CG36345LOGO)

Pop-Tarts will start the Crazy Good Summer off with a bang offering exclusive contests, giveaways and even a surprise concert or two. On July 19 in a yet-to-be-named city, Pop-Tarts will host a free summer concert with three hot artists - Boys Like Girls, Carly Rae Jepsen and Austin Mahone. Pop-Tarts is challenging teens to see who can be the first to figure out the secret city where the concert will take place.  Hints will be dropped and final details unveiled at www.Facebook.com/KelloggsPopTarts.

"We know that teens are crazy for the fun, delicious taste of Pop-Tarts and for their favorite bands, so we're putting the two together to create one Crazy Good Summer," said Dick Podiak, director of marketing for Pop-Tarts. "They'll have exclusive opportunities to hear some of these hot artists and have a blast with their friends during this fun- and sun-filled time of year."  

Crazy Good Concerts

Pop-Tarts' Crazy Good Summer will kick off on July 19, 2012, with an exclusive free concert featuring music sensations Boys Like Girls, Carly Rae Jepsen and Austin Mahone. The concert city and venue will be announced on July 11 on the brand's Facebook page.

To keep the crazy good fun going, a second surprise concert will be taking place later this summer in another city – details will be popping up soon!

"I remember I always used to crank a couple Pop-Tarts through the toaster when I was late for high school. It's still the best breakfast on the go. I'm really looking forward to a crazy good summer with Pop-Tarts and our fans," said Martin Johnson, member of Boys Like Girls.

For tickets, teens (age 13 and older) can visit the Pop-Tarts Facebook page to find out how they can RSVP for a chance to attend. The first 4,000 fans to register will receive a code redeemable for two concert tickets.  

More Crazy Good Moments With Pop-Tarts

Throughout the summer, Pop-Tarts will offer an ongoing sweepstakes in partnership with Live Nation®, giving teens a chance to catch a Crazy Good Summer, including:

• 125 weekly winners will receive Live Nation Concert Cash®
• Ongoing last-minute concert tickets to shows in their area
• Chance to win the Ultimate Access Pass – four tickets to any and all Live Nation concerts in 2013

Teens can visit www.Facebook.com/KelloggsPopTarts all summer long to make sure they're not missing out!

About Kellogg Company

Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of snacks and frozen foods. Every day, our well-loved brands - produced in 17 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®,  Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com.

About Boys Like Girls

Current band members Martin Johnson (lead vocals & rhythm guitar), Paul DiGiovanni (lead guitar), and John Keefe (drums) formed Boys like Girls in 2005 in Massachusetts.  Their eponymous debut was released in 2006.  'Boys Like Girls' is certified gold and produced the Top 10 radio hit and platinum single "The Great Escape."  2009's 'Love Drunk' produced two more platinum Top 10 radio singles, the title track "Love Drunk" and "Two Is Better Than One," which features Taylor Swift.  To date Boys Like Girls have sold 1.17 million albums and 8 million tracks worldwide.  The band are also extremely active online, with over 4.4M Facebook fans and 41.5M Vevo/YouTube video views.  They will release a new album, 'Crazy World,' on Columbia Records this fall, preceded by a 3-song 'Crazy World' EP on July 17.

About Carly Rae Jepsen

Canadian singer/songwriter Carly Rae Jepsen will release her debut album this fall on 604 Records/Schoolboy Records/Interscope.  Jepsen will also hit the road with Justin Bieber as a very special guest on the multi-platinum Pop/R&B sensation's 2012 headlining tour of North America. For details, please visit www.carlyraemusic.com. Her new single "Good Time" with Owl City is out now.  Currently claiming the No. 1 spot on the Billboard Hot 100 chart for four consecutive weeks with her platinum certified debut U.S. single "Call Me Maybe," the ubiquitous 'song of summer' has sold over 3.8 million singles.  Certified quintuple-platinum in Jepsen's native Canada (where it hit No. 1), the track is an international sensation, climbing to No. 1 in the iTunes Singles charts in the U.S. U.K., Ireland, Australia, New Zealand, Norway and more.  The irresistibly catchy song's ascent is fueled in part by its videos. The official video has racked up more than 116 million views on VEVO, while an unofficial clip — which Justin Bieber, Selena Gomez, Ashley Tisdale and other young stars filmed of themselves lip-synching and dancing to the song and posted on Big Time Rush actor and singer Carlos Pena's YouTube Channel — has attracted more than 42 million views and has inspired other stars get in on the action. Katy Perry, actor James Franco, the Harvard Baseball team, SMU Women's Rowing team and more have all posted their own versions of "Call Me Maybe." Jepsen may be a newcomer in the U.S., but the Mission, British Columbia, native is an established artist in Canada where she placed third on the fifth season of Canadian Idol and landed a deal with Fontana/Maple Music. She has scored two previous gold singles and received numerous awards and accolades, including the 2012 MuchMusic "Video of the Year" award, the viewer-decided "UR Fave Video of the Year" and the MuchMusic.com "Most Watched Video" award. She has also been nominated for 2010 Juno Awards "Songwriter of the Year" and "Best New Artist." Carly has sold more than 400,000 singles in her home country and is signed to 604 Records in Canada.

About Austin Mahone

At just 16 years old, singer/songwriter Austin Mahone is poised for stardom.  Already making his mark on the scene, Mahone has just sold out New York's famed Best Buy Theater in less than one hour of on-sales, and scored a hit on iTunes with his first original single, "11:11."  Not only does he have a solid fan base, known as "Mahomies," but the teen sensation is gaining a legion of loyal fans in the media as well.  He's hot on the press trail stopping by high profile outlets such as Access Hollywood, E! News, The Insider, VH1, MTV, Popstar!, which have featured him on their cover, as well as J-14, M, Astro Girl, Quiz Fest and Twist. Look out for features on Austin in upcoming summer issues! Mahone is working with hit maker Bei Maejor on his first full length album now.  Fans can expect the album fall 2012.

About Live Nation

Live Nation Entertainment is the world's leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.

SOURCE Kellogg Company

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