Pop Sensation Justin Bieber Opens Up 'His World' To QVC

The Platinum-Selling Artist is Scheduled to Unveil His New Album with a Live Performance

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Mar 04, 2010, 04:34 ET

WEST CHESTER, Pa., March 4 /PRNewswire/ -- For singing sensation Justin Bieber, conquering the world is just the beginning. Recently appearing at the Grammy^® Awards, the Super Bowl and even the White House, the 16 year-old superstar is about to take his career even further when he makes his QVC debut to unveil his new album My World 2.0.

The platinum-selling Island Records artist is scheduled to appear Tuesday, March 9 at 6:30 PM (ET) and 9:30 PM (ET) and Friday, March 12 at 10 PM (ET) for special live performances that will include songs from his much-anticipated new CD. During these QVC Presents QSessions Live broadcasts, Bieber will also offer viewers the opportunity to purchase My World 2.0, which has been specially packaged for QVC with an exclusive bonus DVD two weeks before street date.

"This may be one of our most exciting QSessions Live broadcasts yet," said Rich Yoegel, director of merchandising for QVC. "Not only is Justin making headlines with his high-profile appearances and ever-growing fan base but his record-breaking sales figures have made him one of the most successful artists in the business today."

Bieber, who was signed to the Island Def Jam Music Group at the age of 14, is one of the industry's fastest (and youngest) rising stars. He is currently the only solo artist in history to send four consecutive songs to the Billboard Top 40 and his latest single "Baby" (featuring Ludacris) recently debuted at #5 on the Billboard Hot 100 in its first week of release.

The chart-topping artist recently cemented his place among music's elite when he was asked to sing Lionel Richie's original opening line to "We Are The World" for the famous remake featuring such A-list performers as Pink, Barbara Streisand, Celine Dion, Miley Cyrus, The Jonas Brothers and many more.

"It's cool to be launching my new album on QVC," said Bieber. "Where else can I perform live and reach more than 98 million homes with my music? It's just an incredible opportunity for me."

My World 2.0 will be available through QVC starting March 9 at QVC.com or 800.345.1515, while supplies last.

About Justin Bieber

Born in Stratford, Ontario, Justin Bieber is a multi-talented pop/soul singer, and a self-taught musician on drums, guitar, piano, and trumpet. His manager Scooter Braun introduced Justin to the music industry in Atlanta two years ago. There he met multi-platinum superstar Usher, who signed the 13 year-old to his first professional deal and formed the RBMG joint-venture label with Braun and Antonio 'L.A.' Reid, Chairman, Island Def Jam Music Group. For more information, visit http://www.justinbiebermusic.com or www.youtube.com/justinbieber.

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 180 million homes worldwide. The company's Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, and launching in Italy in 2010, West Chester, Pa.-based QVC has shipped more than a billion packages in its 23-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

SOURCE QVC, Inc.