Policy Leader BroadHop Introduces Industry's First Mobile Applications that Put Policy Control in the Hands of Subscribers

NICE, France, May 18 /PRNewswire/ -- BroadHop Inc. (www.broadhop.com), the industry's deployment leader in policy management and control solutions for service providers, today announced a new, mobile application policy capability for service providers that, for the first time, enable real-time, two-way communication between them and their subscribers, using policy to better differentiate services, reinforce value, and drive a higher quality of customer experience. The SmartPhone Application Framework for the iPhone and Android Operating System (OS) allow subscribers to select their quality of service level depending on their individual needs in realtime.

"Over the better part of the past decade, an era we refer to as Policy 1.0 , service providers have primarily used policy management as a tool for resource control and bandwidth management," said William Diotte, BroadHop's CEO. "With the introduction of the industry's first mobile applications for our Quantum Network Suite, BroadHop has ushered in the era of Policy 2.0, where policy management is used as an integral platform for service and application creation and, more importantly, as a means to provide a more compelling and positive subscriber experience."

The SmartPhone Application Framework, now available for the iPhone and Android OS, allows mobile, policy-based applications to be bundled with a smartphone or downloaded by a subscriber from an app store. Once implemented, smartphones and service provider infrastructure can communicate, manage services, and initiate personalized, policy-based services in real time. For example, a service provider could develop an interactive, loyalty-oriented program (with points-based benefits much like airline mileage programs) in which service providers could notify mobile subscribers within highly congested areas that their bandwidth would likely be constrained. Then, if desired, the provider could offer the subscriber the option to upgrade their network connection temporarily by using accumulated loyalty points, or even to downgrade voluntarily (freeing resources for other customers) to receive loyalty credits in exchange. This is just one example of the service and applications that service providers could create in order to work with their subscribers in managing network resources.

BroadHop will be demonstrating its new SmartPhone Application Framework applications and the new Quantum Network Suite, at the Telemanagement Forum's Management World tradeshow and conference, taking place in Nice, France, May 19-21 in booth #64 on the show floor. To arrange a demonstration of the new Quantum Network Suite at the show, please contact [email protected]. Additional details on the Quantum Network Suite and BroadHop can be found at: http://www.broadhop.com.

About BroadHop

Deployed by more than 65+ telecom service providers serving more than 200 million subscribers in 25 countries, BroadHop's policy solutions enable service providers to control network resources in real time, monetize new services and applications, and deliver personalized, identity-based services in wireless and wireline networks. BroadHop products enable service providers to deliver converged applications, content and services over multi-access networks, so they can quickly build new revenue streams, reduce operating expenses, and create competitive advantage in their markets. For more information on BroadHop and its products, visit http://www.broadhop.com.

SOURCE BroadHop Inc.

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