Pointlogic Announces the Update of Compose; Integrated Channel Planning Platform

NEW YORK, April 26 /PRNewswire/ -- Pointlogic, an integrated marketing communications & planning software provider, announces the annual update of Compose, the company's multi-channel planning product.

(Logo: http://www.newscom.com/cgi-bin/prnh/20100426/NY92772LOGO )

Over the past 12 years, Pointlogic has built, optimized and sold Compose to top media agencies, creative agencies, and advertisers in response to requests for a more insightful, responsive approach to media planning. Built on consumer and expert research Compose offers marketers the ability to gain insight from potential and existing customers across 57 product categories and develop communication scenarios against appropriate touch points..

"Channel planning demands deep insight of consumer behavior paired with a media planner's expertise and knowledge. This insight needs to be practically reconciled for reach and costs of communication options. This comes together in the architecture of Compose where Pointlogic combines large scale consumer research with planner insights and industry data captured through expert surveys," explains Peter Kloprogge, co-founder and CEO of Pointlogic. "Through analytical techniques all elements are reviewed and analyzed. The uniqueness of Compose is the way in which these various data streams are taken from their silos and aligned.

"The demands of today's multi-channel, fragmented media marketplace require new approaches to media planning that are driven by insights as to how consumers use and perceive communications channels," said Kyle Allen, SVP, Media Director, FKM. "Compose is an excellent resource for understanding how consumers relate to media and mapping these relationships to specific objectives and tasks."

For more information on Compose, please visit our product page bit.ly/Compose2010

About Pointlogic

Pointlogic (www.pointlogic.com) helps some of the world's most renowned advertising agencies, creative agencies, and advertisers better align integrated marketing communications with consumer and expert behavior. Our application, Compose, simulates the interactions between different goals and touch points of marketers and consumers. Compose allows end users to better understand how the media, message and creative align.  Pointlogic's tools are currently deployed worldwide with advertising and creative agencies; media owners; companies spanning multiple verticals; and within government sectors.

SOURCE Pointlogic