Playtex® Sport® Partners with Multi-Talented Artist, Keke Palmer, To Empower Girls to Be Comfortable and Confident While Staying Active
Brand Introduces New Playtex® Sport® Pads, Liners and Combo Packs with Sport Level Protection ™ Design to Comfortably Fit an Active Life
SHELTON, Conn., April 29, 2015 /PRNewswire/ -- Staying active is not only good for the body and mind, but, according to research from the Center for Disease Control, can also contribute to one's future success. Playtex® Sport® is partnering with Broadway, film and television actress Keke Palmer to encourage girls to find the fitness activity or sport that's right for them to positively impact not only their year ahead, but their futures.
Palmer, a young woman who embodies self-confidence and a healthy, active lifestyle, will support the launch of New Playtex® Sport® Ultra-Thin Pads, Body Shape Panty Liners and Combo Packs, and encourage girls to feel comfortable and protected while staying active. "Staying active by participating in sports and fitness has given me the confidence I need on stage, on set and in the recording studio to perform my best at all times," said Palmer. "I'm thrilled to team up with Playtex® Sport® to help educate girls and show them that they can be comfortable and in control, even during the time when they may feel they are not."
To kick-off the campaign, Playtex® Sport®, in partnership with popular high-intensity dance studio Body By Simone, is hosting girls in the NYC area to join Keke Palmer for a fitness class on April 29th to celebrate the variety of feminine care options Playtex® Sport® now offers and reward girls who are committed to physical fitness.
New Playtex® Sport® Ultra-Thin Pads with Wings and Body Shape Panty Liners are made with Sport Level Protection™ and include a FlexFit™ design that twists and turns with the body. Innovative Qwik-Dry™ technology quickly pulls in fluid and wicks moisture away and OdorShield™ technology neutralizes odors before they start, allowing women to feel dry, fresh and confident.
Additionally, the brand is also introducing Playtex® Sport® Combo Packs to the feminine care market for dual-form users to provide two kinds of protection together in one convenient package. "The Playtex Sport brand recognized a prominent void in the feminine care space and is thrilled to introduce a solution with the launch of Ultra-Thin Pads with Wings, Body Shape Panty Liners and Combo Packs," said Marci Serbonich, Senior Brand Manager for Feminine Care Products at Energizer Personal Care. "The introduction of Sport Level Protection for Pads and Liners now provides a wide range of options, so women can feel confident, comfortable and protected while engaging in sports and all forms of physical activity."
New Playtex® Sport® Ultra-Thin Pads with Wings, Body Shape Panty Liners and Combo Packs are available at mass, grocery and drug retailers nationwide for a suggested retail price ranging from $1.49 - $6.99. Playtex® Sport® Tampons and Playtex® Sport® Fresh Balance Tampons are available for a suggested retail price ranging from $3.99-$6.99.
For more information visit www.PlaytexSport.com or www.Facebook.com/PlaytexSportandGentleGlide.
About the Playtex® Feminine Care Brand
The Playtex® Feminine Care brand believes that nothing should hold women back, including their periods. That is why Playtex® Sport® and Playtex® Gentle Glide® tampons are the only tampons that feature a 360° Protection® tampon design to fit the life women want to live. Developed for women who lead busy and active lives, Playtex® tampons offer multiple levels of absorbencies to give women confidence and freedom in everything they do.
About Energizer Personal Care®
A leading manufacturer of health and beauty products around the world, Energizer Personal Care is a division of Energizer Holdings Inc. (NYSE: ENR), headquartered in St. Louis, Missouri. Energizer Personal Care markets products in over 100 countries worldwide under the Playtex®, Banana Boat®, Hawaiian Tropic®, Skintimate® and Schick® brands. Playtex and all other trademarks are licensed or owned by Energizer or its affiliates.
Media Contact:
Brittany Herrmann
Edelman, for Playtex Sport
212.704.8264
[email protected]
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SOURCE Playtex Sport
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