PlayStation®Vita Wins Prestigious Red Dot Award for Innovative Product Design

FOSTER CITY, Calif., March 16, 2012 /PRNewswire/ -- Sony Computer Entertainment Inc. (SCE) has been recognized for innovative design by the prestigious red dot awards by Germany's Design Zentrum Nordrhein Westfalen. With more than 4,500 entries from over 58 countries and regions this year, the red dot design awards reach more advocates of good design than any other design competition.  Judged by an independent jury of 30 international experts, the following products were successful in winning red dot awards for design quality: PlayStation®Vita (PS Vita), Wireless Stereo Headset for PlayStation®3 (Available in North America), Wireless Keyboard for PlayStation®3, and 3D Display.

(Logo:  http://photos.prnewswire.com/prnh/20020701/SFM066LOGO)

"To be recognized for our commitment to product design by leading industry experts is a fantastic achievement for SCE", said Andrew House, President and Group CEO, Sony Computer Entertainment Inc.  "We are particularly thrilled with the reaction and expectation to the recently launched PS Vita in North America, and Europe, the ultimate portable entertainment system, especially the introduction of innovative new ways to play and interact. Winning a red dot award for product design further establishes PS Vita as the must-have portable entertainment system across the world."

Known as a global leader responsible for the progression of consumer-based computer entertainment, SCE is dedicated to developing, publishing and distributing innovative hardware and software, with quality design at its heart. 

About Sony Computer Entertainment Inc.
Recognized as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufactures, distributes, develop and markets the PlayStation®2 (PS2®) computer entertainment system, the PSP® (PlayStation®Portable) handheldentertainment system, the PlayStation®3 (PS3®) computer entertainment system and the PlayStation®Vita (PS Vita) portable entertainment system.  SCEI has revolutionized home entertainment since they launched PlayStation in 1994. PS2® further enhances the PlayStation legacy as the core of home networked entertainment.  PSP® is a handheld entertainment system that allows users to enjoy 3D games with high-quality full-motion video and high-fidelity stereo audio.  PS3® is an advanced computer system, incorporating the powerful Cell Broadband Engine and RSX processors.  PS Vita is an ultimate portable entertainment system that offers a revolutionary combination of rich gaming and social connectivity within a real world context.  SCEI also delivers the PlayStation® experience to open operating systems through PlayStation®Suite, a cross platform and cross device initiative. 

Headquartered in Tokyo, Japan, SCEI, along with its affiliated companies, Sony Computer Entertainment America LLC., and Sony Computer Entertainment Europe Ltd., and its division companies, Sony Computer Entertainment Japan and Sony Computer Entertainment Asia develops, publishes, markets and distributes hardware and software, and manages the third party licensing programs for these platforms in the respective markets worldwide.

PlayStation, PS3 and PSP are registered trademarks of Sony Computer Entertainment Inc.  All other trademarks are property of their respective owners.

SOURCE Sony Computer Entertainment Inc.

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