PlayOn(TM) Brings NCAA March Madness to the Living Room Television -- All 32 First Round Games.

SEATTLE, March 18 /PRNewswire/ -- MediaMall Technologies, Inc. today announced that its PlayOn™ software will enable customers to watch all 32 first round NCAA Men's basketball tournament games, as well as subsequent rounds, on their television.  PlayOn software leverages the existing technology found in over 40% of U.S. households; PCs and gaming consoles. PlayOn beams Internet video content from the PC to the Television via the gaming console.

"The technology sounds complicated, but the user experience is very simple. It typically takes our customers about five minutes to install the software and be up and running," comments David Karlton, MediaMall Technologies' CTO.  

Support for NCAA March Madness marks a milestone for the company as, along with the ability for customers to watch MLB.tv, it marks the company's first foray into live television.  The company launched PlayOn over a year ago with support for streaming stalwarts such as Hulu, Netflix, CNN, and more.

"Our customers have been loud and clear – 'We want sports,'" remarks CEO Jeff Lawrence. "Nearly 40% of our customers have cancelled cable, and they miss live sports. What better way to launch PlayOn into the world of sports than to bring the most popular annual tournament in the U.S. to the TV? We are particularly excited about this as, until now, fans have been required to purchase expensive packages in order to ensure they could see the games they wanted to see on their TV. With PlayOn they will be able to watch any game in the opening round they choose, in their living room, on their TV, without paying any subscription or package fees -- the way sports is meant to be."

PlayOn also enables customers to watch MLB.tv on their TV and has announced forthcoming support for NHL games. Existing customers simply need to ensure they have the latest release of the software in order to have access to these channels.  New customers can get a free 14-day trial by visiting www.playon.tv.  PlayOn retails for a one-time charge of $39.99.  MediaMall states that over one-third of their customers claim to have cancelled cable and that 40% profess to using PlayOn daily.

About MediaMall Technologies

MediaMall Technologies was founded in 2003 to make it simple, affordable and fun to enjoy your favorite movies, TV shows and videos from the Internet on your TV.  Its PlayOn software runs on Windows PCs and wirelessly streams Internet content to networked Wii, Xbox 360, PlayStation 3 gaming consoles and many DLNA compliant devices connected to your TV. MediaMall operates with offices in New York, Seattle and Copenhagen and can be found online at www.PlayOn.tv.  

PlayOn is a trademark of MediaMall Technologies, Inc.  All other trademarks are the property of their respective owners.

SOURCE MediaMall Technologies, Inc.