Playboy Taps FieldTest to Market Content, Drive Incremental Advertising Revenue

LOS ANGELES, Aug. 3, 2016 /PRNewswire/ -- FieldTest, the company that collaborates with the world's most respected publishers to give new life to a library of more than 1 million articles, announced today that it will begin working with Playboy Enterprises, Inc. to market their content globally.  Building on their partnerships with the most influential publishers online, FieldTest has now built the largest library of editorially driven, unbiased and authentic content available for brand marketers in the industry.  The association with Playboy kicks off next month.

"We have an incredibly deep catalog of award-winning articles commissioned over the years and we are excited to be working with FieldTest to breathe new life into them," said Channing Chor, Vice President, Strategy & Business Development.  "FieldTest is able to match individual pieces with advertisers in a way that enables us to expand our audience reach and drive incremental revenue simultaneously.  We can't wait to get started."

Marketers ready to work with Playboy's catalog of award-winning articles should join FieldTest today at http://fieldtest.la.

FieldTest is the platform of choice for marketers seeking powerful amplification for content-driven campaigns. Content marketing has become a "must have" for advertisers, but content creation can be costly, time-consuming and difficult to scale. FieldTest clients can both create and distribute highly engaging campaigns powered by proven stories in minutes, solving two of the greatest pain points in the industry.

FieldTest is significantly improving engagement for mobile, desktop, in-app and native ads by packing them with relevant content consumers want to read.  "We are seeing an average of 4 hours of engagement per thousand impressions deployed," said Gibby Miller, Chief Product Officer. "This performance, and proprietary metric is really hitting the mark with our agency and brand clients."

Global content marketing revenue continued to surge in 2015, with content marketing set to become a US$313 billion industry in 2019, according to PQ Media's 'Global Content Marketing Forecast 2015-19.'

About FieldTest, Inc.
Content marketing is hard. FieldTest makes it easy and effective. FieldTest addresses marketers' desire to be safely associated with great content at scale. With more than a million licensed stories, FieldTest makes use of proven content to create beautifully curated advertising experiences all managed and measured with the ease of a media buy. FieldTest was founded by the team of repeat entrepreneurs most recently behind the game-changing marketing technology firm IndieClick (Acquired by Demand Media). For more information about FieldTest, please visit www.FieldTest.la.

About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and licenses foreign editions of Playboy around the world; operates Playboy.com, a leading men's lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries, as well as retail stores and entertainment venues. For more information about Playboy Enterprises, please visit www.PlayboyEnterprises.com.

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SOURCE FieldTest, Inc.

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