Playboy Club Cancun Brings Exciting Nightlife and Gaming to One of the World's Most Popular Travel Destinations

CHICAGO, Dec. 2, 2010 /PRNewswire/ -- Playboy Enterprises, Inc. (NYSE: PLA, PLAA) today announced the opening of Playboy Club Cancun, a boutique gaming and entertainment venue that features a restaurant, nightclub, casino, sports gaming, and sports lounge.  The new property is located in the renowned hotel zone district of Cancun, Mexico, and will celebrate its opening on Saturday, December 4, with an invitation-only VIP party for Playboy Club members and a red-carpet celebrity event.

"I am pleased to bring the Playboy Club to Mexico for the first time and to combine the sexy sophistication of the Playboy brand with the international allure of Cancun," said Hugh M. Hefner, Founder and Chief Creative Officer, Playboy Enterprises, Inc.  "With the opening of Playboy Club Cancun and the arrival of the Playboy Bunnies, nightlife there will never be the same!"

The 12,000 square foot property, designed by Archon Design, incorporates influences from the original Playboy Club in Chicago with the jet-setting ambience of tropical Mexico.  The venue's intricate custom design details include an authentic Mexican hand-punched metallic wall featuring the iconic Playboy Rabbit Head Design; select pieces from Playboy's multi-million dollar art collection; and a specially commissioned illustration of the Cancun Playboy Bunny by famed pinup artist Don Lewis.  The new property integrates gaming with contemporary nightlife, and will showcase an international mix of DJs and musical entertainment.  Playboy Club Cancun also boasts a restaurant with a tapas menu offering flavors from around the world.  

Playboy Club Cancun will feature the world famous Playboy Bunnies, who will be making their debut in Mexico.  Bunnies at the Playboy Club Cancun will work as hostesses, cocktail servers, and Bunny dealers and hail from countries including Argentina, Cuba, Canada, Russia and Mexico.

"With the opening of this striking new venue, both Cancun residents and international visitors alike will now be able to experience the energy and excitement that the Playboy brand generates," said Scott Flanders, CEO, Playboy Enterprises, Inc.  "By working with this caliber of strong local partners we have at Playboy Club Cancun, we will continue to grow our successful licensing and location based entertainment businesses around the world.  We look forward to bringing the Playboy brand to life at additional Playboy venues in select global markets."

Playboy Club Cancun will be owned and operated under license by Entretenimiento De Mexico S.A. De C.V., a leading Mexican casino company that operates and licenses over 18 gaming venues throughout the country under the Palmas group. The company and its subsidiaries serve over 2,500,000 players a year and also own and operate two restaurants. Entretenimiento De Mexico S.A. De C.V was established in 2005 and is headquartered in Monterrey, Mexico.

Hugh M. Hefner opened the first Playboy Club in Chicago in 1960 and the venues quickly became the embodiment of urban sophistication around the world.  In their more than two decades of operation, Playboy Clubs sold nearly 2.5 million membership keys and became one of the most successful nightclub chains in history.  The Playboy Clubs, together with the hotel, casino and resort facilities, eventually included 40 properties in 25 states and seven countries.

Playboy Club Cancun joins Playboy Club Las Vegas at The Palms Casino Resort, Playboy Club Macao, and future properties in development in Miami and London.  

About Playboy Enterprises, Inc.

Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.

SOURCE Playboy Enterprises, Inc.

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