Planet Fitness to Raise Big Money for Breast Cancer Research

For 3rd straight year, sale looks to raise hundreds of thousands of dollars for charity

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Mar 22, 2012, 03:00 ET

NEWINGTON, N.H., March 22, 2012 /PRNewswire/ -- For the third straight year, Planet Fitness will hold a special springtime promotion to raise money for The Breast Cancer Research Foundation®.

For every new member who signs up at a participating Planet Fitness gym from Monday, March 26th through Wednesday, April 4th, a $10 donation will be made to the Foundation.

More than 320 Planet Fitness gyms across the country will participate in the nine-day sale. Memberships will cost just $10 down, and then $10 a month.

In the past two years, Planet Fitness gyms nationwide have donated $592,522 to The Breast Cancer Research Foundation through the springtime promotion.

"We're very excited to be able to help such a terrific charity whose sole focus is finding a cure for this awful disease," said Eric Vaden, the vice president of marketing at Planet Fitness. "Our network of franchisees has really embraced this cause. We know that this is a long battle and a lot of research has to be done, but every little bit counts."

About The Breast Cancer Research Foundation®

The Breast Cancer Research Foundation, founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer in our lifetime. In October 2011, BCRF awarded $36.5 million to 186 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China. With over 90 cents of every dollar donated currently being directed to breast cancer research and awareness programs, BCRF continues to remain fiscally responsible, while funding brilliant investigators at major medical institutions worldwide. For more information about BCRF, visit www.bcrfcure.org.

About Planet Fitness

Planet Fitness, the national brand partner for the NBC show "The Biggest Loser," is the fastest-growing gym franchise in the United States, with 550 locations and 3.5 million members. Planet Fitness is known for its relaxed, Judgment Free Zone® atmosphere and friendly prices – just $10 a month with no commitments. As part of this unbeatable value, Planet Fitness offers free fitness instruction with all memberships, and provides an environment where people of all fitness levels can feel comfortable as they pursue their goals. For more information, please visit www.planetfitness.com.

SOURCE Planet Fitness