Pizza Hut and Foursquare Offer Discounts for 'Mayors'

Pizza Hut Becomes one of the First Pizza Chains to Implement a National foursquare Promotion in the United States

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Aug 09, 2010, 11:00 ET

DALLAS, Aug. 9 /PRNewswire/ -- Attention, Pizza Hut® Mayors on foursquare. Get a free single order of breadsticks with your order next time you check in!

Today, Pizza Hut is announcing a promotion with location-based service foursquare, becoming one of the first pizza chains to launch a national promotion with foursquare in the United States. The promotion rewards the "Mayor" of each restaurant with a free single order of breadsticks with the purchase of a large pizza.

The deal begins tomorrow and is currently planned to run through the end of the year. The "Mayor" of each Pizza Hut location on foursquare must show on their phone that they are the "Mayor" in order to receive the special. This offer is only valid for Dine-in and Carry Out orders placed at the restaurant. The "Mayor" special can only be redeemed once a day at each participating location, and there can only be one "Mayor" per restaurant per day.

"Through past experience, we've learned that our customers are spending a considerable amount of time using social media and mobile tools, increasingly incorporating them into their daily lives," said Brian Niccol, Chief Marketing Officer at Pizza Hut. "We see this promotion with foursquare as a win-win situation – loyal, digital-savvy customers will be able to take advantage of a fun promo, while we hope to see a bump in repeat traffic from Mayors looking to take advantage of this offer."

"We love to see QSRs using the foursquare platform to reward loyal patrons and bring in new customers," said Tristan Walker, Director of Business Development for foursquare. "We're very excited that Pizza Hut will be reaching out to their customers through foursquare on such a large scale."

Over the past decade, Pizza Hut has surprised and delighted fans by continuing to expand their menu of digital offerings, emerging as a leader in the digital space. In October 2008, Pizza Hut launched a Facebook ordering application, where customers could place orders without leaving the Facebook interface, and last July, Pizza Hut became the first national restaurant chain to launch an iPhone ordering app, an award-winning service that led to approximately $1 million in sales in three months.

For more information on Pizza Hut, visit PizzaHut.com or interact with Pizza Hut at facebook.com/pizzahut and twitter.com/pizzahut. And "Mayors," we'll see you at Pizza Hut!

About Pizza Hut

Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than any other restaurant. The only pizza company to be named a top ten franchise in 2009 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita, Kansas and today operates nearly 10,000 restaurants in more than 90 countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). To check out what's new at Pizza Hut visit pizzahut.com.

About foursquare

Founded in 2009, foursquare creates mobile phone applications that are designed to make cities easier to use and more interesting to explore. Foursquare combines friend finder functionality, social city guide elements, and game mechanics to reward people for seeking out new experiences. Visit http://foursquare.com/ for more information.