Pinnacle Advertising and Marketing Gets Lucky: Suerte Tequila Selects Firm for Public Relations Campaign

BOCA RATON, Fla., March 12, 2015 /PRNewswire/ -- Raise your glass as it's time to celebrate with Pinnacle Advertising and Marketing as they proudly announce that Suerte Tequila has retained them for a public relations campaign.  Suerte, which means "luck" in Spanish, is a premium handcrafted craft tequila made 100% from a Tahona that is quickly expanding from state to state and routinely winning tequila tasting competitions.  The Tahona process involves a huge stone wheel that crushes the agave producing the higher quality taste.  www.drinksuerte.com

Established in 2012, Suerte Tequila was created by co-founders Laurence Spiewak and Lance Sokol, along with Master Distiller Pedro Hernandez Barba of Tequilera Simbolo. Based in the highlands of Jalisco, the family-run distillery and agave plantation employs traditional methods to produce their high quality spirits. To preserve the flavor and color of the spirit, the Master Distiller opts for micron filtering, rather than charcoal filtering, and relies mostly on gravity, not pumps and motors, to move the tequila from the holding tanks, through filtration to the bottling line.

"Our goal is to educate the public that Suerte Tequila tastes great no matter if you are enjoying a mixed cocktail or sipping it straight.  Suerte is a game changer in the growing world of spirits.  We weren't selected by luck, but feel extremely lucky that we get to share this news with the media and the world," said Glen Calder, Director of Public Relations for Pinnacle Advertising.

Suerte Tequila is impressing seasoned spirit drinkers and new consumers with its stunning bottles that feature Suerte's Lucky Rabbit, which legend has said was the reason tequila was discovered.  Pinnacle will help promote the Suerte Tequila brand in its current markets like New York, California, Colorado, Washington DC, Arizona, Maryland and Delaware.  The firm will also announce Suerte's new markets, news hires and recent taste awards, while creating local guerilla marketing buzz worthy campaigns. 

"It was an intensive search for a firm that could best tell our story through the media and the clear choice was Pinnacle.  Their publicity team has the depth, experience and storytelling capabilities that impressed us most," said Laurence Spiewak, co-founder of Suerte Tequila. 

Pinnacle Advertising and Marketing is a true full service firm offering traditional advertising, digital marketing, public relations, social media marketing, account services, media marketing and buying.  www.pinnacleadvertising.net

SOURCE Pinnacle Advertising and Marketing

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