picMD - The World's First In-Photo Virtual Makeover Technology for Web, iPhone, and iPad Applications

TORONTO, April 8 /PRNewswire/ -- ModiFace Inc. today announced the launch of picMD, the world's first in-photo virtual makeover tool that allows anyone to apply a makeover to any photo by simply clicking (or on the iPhone/iPad devices, by touching) any feature of the face.  Once a region on the face or body is clicked or touched, a palette of vendor-specific products appears, allowing them to be selected and applied to the appropriate area in the photo automatically, using ModiFace's patent-pending facial recognition technology.  This innovative technology, which can be added to any online or mobile application merely with a single line of code, can transform any website into an interactive virtual makeover application.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100408/CG83112)

"Within seconds, any website can add our unique in-photo virtual makeover tool to their site.  Hundreds of real life colors instantly become available for the site's visitors to try on their own photo or a model photo.  The best part is, once it is on their website, it will be fully functional across a range of browsers and devices including the iPhone and the iPad.  In other words, your website will be transformed into a functional iPad virtual makeover application with literally one line of code," says Nikkie Gatto, ModiFace Resident Beauty Expert.

The version of picMD at launch will feature products from nearly 20 different cosmetic brands and will feature several brands as exclusive launch partners.

"We are pleased to be partnering with picMD and using the picMD technology so that our customers can accurately reproduce our efforts from our Makeup Studio.  We are especially excited to be able to provide this technology to any Internet connected device!  picMD technology will be prominently placed on our website and in our Makeup Studios and retailers worldwide." - Chris Tillett, - CEO of KROMA Makeup By Lee Tillett, Inc.

"While there are several companies that have the capability to sample their products on virtual models, this software allows for each person to upload their own photo to be used in a virtual makeover.  This is a truly innovative and value-added service that will revolutionize the use of modern technology.  We are proud to be a launch partner with picMD and the professional team at ModiFace, Inc." - Craig Marshall, President - Christopher Drummond Beauty

picMD utilizes ModiFace's patent-pending facial recognition technology which allows a photo to be uploaded and instantly calibrated without any manual calibration.  At launch, picMD will be available in two 'flavors' – cosmetic makeup (equipped with visualization functionalities including eyeshadow, lipstick, blush, and mascara amongst others) and anti-aging (equipped with browlift, rhinoplasty, dermal-filler, and face-lift options).  For more information regarding picMD, please visit http://picmd.com.

About ModiFace, Inc.

Founded in 2006, ModiFace's fully-automated virtual makeover technology is the result of over a decade of research at Stanford University and the University of Toronto and is the subject of 14 patents and more than 50 scientific publications. This technology is currently licensed to 40 beauty brands and media companies and powers some of the most popular web, social network, and mobile makeover applications. For more information please visit www.modiface.com.

SOURCE ModiFace Inc.