Pepsi Battle of the Bands Mobile Campaign Wins Global Mobile Marketing Awards

SHANGHAI, Nov. 25, 2010 /PRNewswire-Asia/ -- Madhouse Inc. has announced that the mobile campaign it conducted for Pepsi China in 2009 has been selected as the winner of Global Mobile Marketing Awards - Best Use of Mobile Marketing - Cross-Media Integration - APAC.

Each year, the Mobile Marketing Association (MMA) recognizes leaders and innovators in the mobile marketing industry and honors them at their Annual Awards Dinner & Ceremony. The winners, judged on strategy, execution, creativity and results, highlight mobile marketing industry successes from around the globe.

In the summer of 2009, Pepsi China, together with Madhouse launched a multi-media music revolution "Pepsi Battle of the Bands" campaign featuring a TV reality show by Zhejiang TV, interactive flash video broadcasting on sina.com, and Mobile Video live broadcasting on kong.net to create China's first three-screen integration campaign. The mobile campaign also provided a Pepsi dream band game to connect with both the TV reality show and the internet interactions.

"Mobile has become the most intimate personal device for the youth generation consumer," Interactive Director of Pepsi China, Jason Jiang said. "Pepsi China has been working with Madhouse since 2007. By innovating on mobile media and mobile application development, Pepsi has demonstrated itself as a pioneer brand in China among its target audience."

"As China's leading mobile advertising network and mobile marketing solution provider, we have been fully committed to helping our advertisers and agency partners to achieve best practices in applying mobile media and mobile solutions. We encourage our advertisers to submit their mobile campaigns to participate in global awards including MMA and others," said Joshua Maa, Founder and CEO of Madhouse. "Today, mobile marketing in China demonstrates both creativity and innovation. We can showcase these exciting campaigns to the rest of the world by participating in these awards."

Previously, Pepsi Battle of the Bands' mobile campaign was also nominated for The Festival of Media Award and the Digital Media Award 2010.

The winning case of McDonald's mobile campaign at Digital Media Award 2010 submitted by TBWA China, was also powered by Madhouse.

About Madhouse Inc.

Madhouse is China's largest and most intelligent mobile advertising network and is headquartered in Shanghai with offices in Beijing and Guangzhou. The Madhouse team consists of more than 120 professionals. The company offers four key services:

MadServing^TM: An intelligent, fully-automated, in-house system that serves targeted ads to mobile media while providing detailed performance reports.

MadNetwork^TM: China's largest mobile advertising network, representing over 75% of total mobile internet traffic in China and covering major mobile media.

MadSolutions^TM: Innovative mobile marketing solutions and campaign management services such as interactive mobile messaging platforms and mobile website/app development that are tailored to maximize cross-media marketing effectiveness and consumer interaction. Wireless applications include Bluecasting and 2-D barcode technology.

MadPlatform^TM: Industry-leading mobile ad technology service platform empowers leading carriers and mobile device manufacturers.

Madhouse is privately held and venture funded by TDF Capital, Gobi Partners, and JAFCO Asia. Strategic investors include D2 Communications Inc. and Nokia Growth Partners.

For more information, please visit http://madhouse.cn.

SOURCE Madhouse Inc.

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