PEDIGREE® Brand Brings Forth Thought-Provoking Take On Pet Adoption
NEW VIDEO SHEDS LIGHT ON THE HUMAN BENEFITS OF RESCUING A DOG
FRANKLIN, Tenn., April 27, 2017 /PRNewswire/ -- People often say they've "rescued" a pet, but in many cases, the pet ends up rescuing its new owner just as much. The PEDIGREE® brand is bringing that notion to life with a new video created by BBDO New York called "Pick Me," just in time for National Adopt a Shelter Pet Day (April 30) and May's National Pet Month.
"The reality of pet adoption is that a mutual connection is formed the instant a person meets the dog they're adopting, which is why many people say that their dog 'picked' them," said Melodie Bolin, PEDIGREE® Brand Manager at Mars Petcare. "The new PEDIGREE® 'Pick Me' video brings that moment of connection to life in an unexpected way, while reinforcing the PEDIGREE® brand's commitment to adoption and the message behind the FEED THE GOOD™ campaign."
This eye-opening video is the latest installment in the PEDIGREE® brand's global FEED THE GOOD™ campaign, which launched in 2015 and is based on the simple insight that dogs and humans benefit each other. The heart and soul of the campaign is present through impactful video content, which sparks conversation about the positive effect dogs have on people. These touching videos include "Dark to Light," the story of a blind woman and her guide dog, Brice, who has helped her regain her independence, confidence and pride; "A Vote for Good," a social experiment showing how even people with opposing political views during a divisive election can be united by a lost dog; and "By My Side," the inspiring story of a wounded veteran and how his service dog, Wally, helped him physically, mentally and emotionally during a very tough time, and how he then gave that love back by adopting a shelter dog named Maggie.
For more information on the FEED THE GOOD™ campaign, visit www.Pedigree.com and check out the FEED THE GOOD™ videos at YouTube/PedigreeBrand. You can also find us on Facebook.com/Pedigree and Twitter.com/PedigreeUS.
About the PEDIGREE® Brand
The PEDIGREE® Brand is the number one brand of dog food and treats in the world, feeding more dogs than any other brand. The PEDIGREE® Brand offers a wide variety of products and formats for dogs at every life stage. The PEDIGREE® Brand is built on an unwavering love for all dogs and a commitment to dog adoption. For more information, please visit www.Pedigree.com.
About Mars Petcare
Mars Petcare US is the U.S. operations of the world's largest petcare company at the privately-held Mars, Incorporated. Mars Petcare US produces some of the world's most beloved pet care brands, including PEDIGREE® Food and Treats for Dogs, CESAR® Canine Cuisine, IAMS™ Pet Food, SHEBA® Entrees for Cats, WHISKAS® Food for Cats, GREENIES™ Dental Chews and PILL POCKETS™ Treats, NUTRO™ Pet Food, EUKANUBA™ Pet Food and TEMPTATIONS™ Treats for Cats, as well as exclusive brands products for some of the leading retailers in the U.S. Headquartered in Franklin, Tenn., more than 3,700 Mars Petcare US associates make, sell and distribute its high-quality pet food from 20 manufacturing facilities located in communities across the U.S. For more information, please visit www.mars.com.
®/™ Trademarks © Mars, Incorporated 2017.
SOURCE PEDIGREE(R) Brand
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