Payless Announces New SXY Brand Joining Expanding Line of Beauty and Body Products Available Now in Stores

TOPEKA, Kan., April 25, 2011 /PRNewswire/ -- Payless ShoeSource announced today the availability of a new beauty brand, SXY by Unforgettable Moments (SXY), arriving in stores this week and featuring nearly 20 beauty and body items designed to help women affordably complete their signature looks and personal styles without compromising glamour.

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Well known for on-trend and affordable footwear and accessories, Payless is now extending its mission of "democratizing fashion" to the beauty products category. The SXY items are available in 1,500 stores and start as low as $4, with nearly all products priced under $10. The new brand joins two other beauty collections in the Payless beauty portfolio: Unforgettable Moments™ and Zoe & Zac™ Naturals.

"We view beauty and body products as the latest fashion accessory -- just as important to rounding out a look as shoes, handbags, scarves and jewelry," said LuAnn Via, CEO of Payless. "Our expanding beauty collection offers women affordable, on-trend finishing touches -- a pop of color, a shimmer or fabulous fragrance -- to more fully complete their signature style. SXY fits nicely in our beauty portfolio as a line for women seeking glamorous style at a great price."

The SXY spring collection includes a signature soulful fragrance -- a luscious melding of pineapple, citrus, sandalwood, musk and amber notes. This scent is available in an Eau de Toilette, priced at $20, and a mini purse spray for just $10. The fragrance is infused in several body products including a Shower Gel, as well as a Shimmer Mist and Shimmer Powder Puff -- both delivering an aromatic, iridescent glow.

Color items, all priced $7 and under, stress the latest hues of the season, as well as novelty touches. A double-sided "Fat" Eyeliner Pencil comes complete with a built-in sharpener in the cap in duo-tones of Silver Dust/Bold Blue and Lilac Petal/Purple, among others, and a light-up Lip Gloss features an affixed mirror and lighted applicator wand for applying in dark spaces and is available in such on-trend spring shades like Raspberry Martini and Tropical Tease. A click-bottom sheer tint Lip Gloss features colors such as Pink Martina, Cool Melon and Berry Glaze and will be available in early June.

About Payless and Collective Brands

Payless ShoeSource, Inc., a unit of Collective Brands, Inc., is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to democratizing fashion and design in footwear and accessories for all to enjoy. Payless offers customers a range of well-recognized brands such as Dexter®, Airwalk®, Champion®, Above the Rim® and Smart Fit®, as well as designer labels by Christian Siriano, Lela Rose, Isabel Toledo and Silvia Tcherassi. As of the end of 2010, the company operated nearly 4,500 stores throughout the Americas and an online store (www.Payless.com) and also has more than 60 franchised stores located in Asia, Eastern Europe and the Middle East.

Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion®, Zoe & Zac™, the first-ever affordable green footwear brand, and designer collections by fashion designers Christian Siriano, Lela Rose, Isabel Toledo and Silvia Tcherassi; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider® Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Above The Rim®, Vision Street Wear®, STRIKEFORCE™, Clinch Gear™, Sims®, Lamar® and LTD®, World Snowboarding Championships™ and Hind®. Information about, and links for shopping on, each of the Collective Brand's units can be found at www.collectivebrands.com.

SOURCE Payless