Paul Mitchell® Launches #GivingIsMyStyle Philanthropic Social Media Campaign

Initiative serves as platform to introduce updated brand website focused on "feeling beautiful and living beautifully"

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Aug 11, 2014, 11:00 ET

CENTURY CITY, Calif., Aug. 11, 2014 /PRNewswire/ -- Giving back has been part of the Paul Mitchell DNA since the brand's inception—whether taking steps toward sustainability, helping families in need, supporting underserved kids or empowering communities to lead a healthy lifestyle—Paul Mitchell believes in doing good for people and the planet. Now, to commemorate the launch of the new and improved Paul Mitchell website, the brand is engaging fans to join them in the pay it forward movement.

Paul Mitchell Co-Founder and Chairman of the Board, John Paul DeJoria (PRNewsFoto/John Paul Mitchell Systems)

Beginning this week, Paul Mitchell fans can utilize #GivingIsMyStyle to tell why they think it's important to give back, and/or how they're making a difference—for every share, participants will claim a spot in the giving gallery on the Paul Mitchell website, and the brand will donate $1 to one of their charity partners* (supported organizations include: Waterkeeper Alliance, Boys & Girls Clubs of America, ReforestAction, Grow Appalachia and Bright Pink).

The new Paul Mitchell website will be divided into two sections, "Feel Beautiful" and "Live Beautifully" to further underscore the brand's equally shared focus on style and giving. The "Feel Beautiful" area will provide a showcase for all product collections (including: Paul Mitchell, Tea Tree, MITCH^®, Neuro^® Styling Tools and Paul Mitchell ProTools^™) and in-salon services, and for those who seek style inspiration, hair tutorials, tips and an "Ask a Stylist" forum will also be available.

The "Live Beautifully" portion will provide a glimpse into the "who, what and why" behind the company, including features on brand history, leaders, corporate culture, philanthropic contributions, sports partnerships and more.

Visitors can contribute content to the site by using specified hashtags via social media. The fully responsive platform also seamlessly integrates the Paul Mitchell salon locator service and ecommerce functionality for customers in certain U.S. states.

For further information on Paul Mitchell and the #GivingIsMyStyle campaign, please visit www.paulmitchell.com or @PaulMitchellUS on Twitter and Instagram.

*$1 per person, up to $200,000

About John Paul Mitchell Systems^®John Paul Mitchell Systems^®, a top manufacturer of professional hair care products, has been serving the professional beauty industry for over 30 years. The company currently produces over 100 products (including the brands Paul Mitchell^®, MITCH^®, Awapuhi Wild Ginger^®, Neuro™ Styling Tools, Tea Tree, Paul Mitchell^® Pro Tools™, PM SHINES^® and Paul Mitchell^® the color). John Paul Mitchell Systems^® products are sold through distributors within North America to over 100,000 hair salons, has internationally, John Paul Mitchell Systems has a presence in over 100 countries. The company does not test its products on animals, nor has it ever tested its products on animals. In accordance with CEO John Paul DeJoria's motto, "Success unshared is failure," John Paul Mitchell Systems^® has a strong commitment to giving back, supporting a wide range of philanthropic causes both domestically and internationally.