Party City to Unleash Tyrese Gibson's MAYHEM! Costume in California

Costume Available Exclusively at Party City in California Stores and Online at PartyCity.com

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Oct 05, 2010, 11:50 ET

ROCKAWAY, N.J., Oct. 5 /PRNewswire/ -- Party City, America's largest party specialty retailer, celebrates the launch of its new "MAYHEM" character costume, created by Tyrese Gibson, the two-time Grammy nominated, multi-platinum selling R&B singer and actor of such international blockbuster films like 4 Brothers, Death Race, and the Transformers and Fast and Furious franchises, both in which he is currently simultaneously reprising his roles as Master Sgt. Epps in Transformers 3 and his popular character of Roman Pierce in FAST FURIOUS 5. Launched exclusively in the San Diego market during Comic Con in Late July and online at PartyCity.com, fans young and old flocked to purchase Tyrese Gibson's MAYHEM costume. The costume's first run sold fast as Gibson himself walked the convention floor with several costume-clad MAYHEMS and did an in-store signing at the Party City in Chula Vista, CA. Party City is bringing Gibson's bestselling comic book hero off the pages and into stores just in time for Halloween.

MAYHEM begins on the streets of Los Angeles, where a brutal crime wave led by the mysterious Big X has the entire city in a state of perpetual fear. With even the police force unable to stop him, MAYHEM, a faceless vigilante with only his partner Malice and an unrelenting vengeance to back him up, strikes back against the criminal hordes and restores peace to the City of Angels.

Image Comics President SPAWN creator Todd McFarlane said this about MAYHEM, "With the current state of the comic book industry, any new infusion of excitement or customers would be a welcome relief. Tyrese brings both of those to the table along with his unbridled enthusiasm. Image is looking forward to having a long sustained run with him on MAYHEM and some of the other ideas he's talked about for the future."

Former partner of Image and current co-publisher at DC Jim Lee added, "There's nothing more compelling about a bold, original character than an impassioned team of creators. MAYHEM's boundless energy starts from the top as whirlwind dynamo creator Tyrese Gibson singlehandedly makes you love the character as if he were your very own betrayed, tragic son seeking redemption. MAYHEM is fresh, fun and most importantly, from the heart."

And Image Comics Chief Operating Officer and WALKING DEAD writer Robert Kirkman commented, "With the entertainment world at large currently bowing at the feet of comics and its ideas, it's incredibly exciting to have a media mastermind like Tyrese Gibson turning his attention our way. MAYHEM is a unique, engaging comic-book experience that could only come from the mind of someone who's risen to the top of so many different fields--anxious to take another by storm. Ready or not, Tyrese Gibson is in the house -- and it's going to be MAYHEM!"

The MAYHEM Costume comes in both boys and adult sizes. Boy's MAYHEM costumes are only $19.99 and Adult MAYHEM costumes are $29.99. For more information, please visit www.partycity.com/category/exclusive+specials/mayhem+costumes.do.

About Party City

Party City Corporation is America's largest specialty party goods chain and the country's premier Halloween specialty retailer. Party City operates more than 600 company-owned and franchise stores throughout the United States and Puerto Rico. As part of the Amscan Holdings, Inc., (AHI), group of companies, Party City is among the more than 900 specialty party stores that AHI either owns, operates or franchises. To learn more about Party City, call 1-800-477-4841 or visit the company's website at www.PartyCity.com.

SOURCE Party City