Paramount Pictures Unveils New Logo in Celebration of the Studio's 100th Anniversary

HOLLYWOOD, Calif., Dec. 14, 2011 /PRNewswire/ -- Paramount Pictures today unveiled a new company logo that commemorates the studio's 100^th Anniversary in show business. The new logo can be seen on the new Tom Cruise starrer, MISSION: IMPOSSIBLE – GHOST PROTOCOL. The movie will open in IMAX and on other premium large format screens on Friday, December 16th and in theatres everywhere on December 21st.

(Logo:  http://photos.prnewswire.com/prnh/20111214/LA22803LOGO)

The studio's first logo, a symbol of a rugged, snow-covered peak from the Wasatch mountain range, was created in 1916. The 100^th Anniversary logo was created by Devastudios, Inc.

Paramount will use the logo throughout its centennial year in 2012. Beginning in 2013, the wording about the 100^th anniversary will be removed from the logo, with the rest of the design remaining in use.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

About Paramount Pictures 100^th Anniversary

The only major studio still located in Hollywood, Paramount Pictures celebrates its 100^th year in show business in 2012. Adolph Zukor, Jesse L. Lasky and Cecil B. DeMille are credited as Paramount's principle founders, with Queen Elizabeth being the studio's first feature film in 1912. Through a century of excellence, Paramount has set the standard in cinema and continues to deliver the highest caliber of entertainment to audiences worldwide.

SOURCE Paramount Pictures Corporation